Seemor
M.S FACTORYBWorth Trying
112 Rte de la Reine, 92100 Boulogne-Billancourt, France
· American restaurant
· 4.5/5 Google (740 reviews)
Reservations · Delivery · Takeout · Outdoor seating
Creative burger and Philly-style sandwiches with Asian twists; great for generous portions on a budget, but cleanliness, pricing transparency, and uneven service draw recurring complaints.
Why it gets a B for overall quality
M.S Factory delivers solid comfort food with strong smash burgers and Philly sandwiches at fair prices, making it competitive with neighborhood casual spots. However, inconsistent execution on sides like poutine and recurring cleanliness concerns prevent higher standing. The friendly but occasionally uneven service and modest setting round out a reliable but not exceptional experience.
Restaurant Summary
The room feels small and cozy, a fast-casual counter spot where trays of smash burgers and Philly-style sandwiches roll out quickly. Staff are often warm and welcoming, though a few guests found the approach brusque. One diner summed it up: "Big portions and fresh when eaten on-site." The cooking leans American with Asian twists: bao burgers with bulgogi marinades, Thai bowls, and classic cheeseburgers share space with loaded fries. It is more craveable comfort than purist tradition, ideal if you want creative takes without ceremony. Most praise targets the burgers and Philly sandwiches, while poutine draws mixed feedback. For families, this is easygoing and kid-friendly. The menu lists simple crowd-pleasers like Double Cheese (€9), tenders (€4.9), fries, and cheesecake (€5.9). There is a vegetarian bao, but vegan specifics are sparse. Expect counter service and modest seating; for fussy eaters, stick to the simpler burgers and tenders.
At a Glance
- Generous portions and flavorful smash burgers and Philly sandwiches
- Creative fusion options like bao burgers and Thai bowls
- Cleanliness and oiliness complaints on some visits
- Perceived high pricing for set menus and poutine quality
- Inconsistent service tone and occasional cash-only pressure reported
What Sets It Apart
- Philly-style sandwiches in Paris suburbs
- Bao burger fusion options
What People Love
- Hearty burgers with melty cheese and caramelized onions
- Philly sandwiches that are satisfying on-site
- Creative bao burgers with Korean-inspired flavors
- Value from large portions when ordering a la carte
- Friendly interactions on many visits
Points of Concern
- Cleanliness varies; some reports of sticky tables and oily fries
- Pricing feels high to some for menus and poutine portions
- Service inconsistencies including brusque tone and cash-preference pressure in a few cases
- Poutine execution criticized for lack of curds and skimpy toppings
Service & Dining Experience
Service StyleCounter With Seating
Average Cost€22-30 per person
ReservationsRecommended
What to Order
- Choose a la carte burger + fries to control cost; skip poutine if seeking authentic curds
- Vegetarian diners: consider Veget A bao; verify sauces for dietary needs
Perfect For
- Quick casual lunch after errands
- Cravings for hearty burgers or a Philly-style sandwich
- Groups of friends who want big portions
- Solo bite before a movie or commute
Location Insights
Area: Mixed commercial corridor in suburban-west Paris with offices, shops, and residential buildings; suits quick meals and casual meetups.
Safety: Generally safe, busy arterial road with steady foot traffic; standard urban vigilance advised at night.
Nearby: Near shops on Route de la Reine; close to metro lines and business hubs in Boulogne; cinema and parks within walking distance.
Rives de SeineThis neighborhood is characterized by modern residential developments alongside office buildings and cultural venues. The dining scene is diverse, featuring contemporary French cuisine, casual eateries, and trendy spots catering to a dynamic, urban crowd. The atmosphere is lively yet relaxed, appealing to both locals and visitors seeking quality dining near Paris.
Practical Information
Opening Hours
Monday11:00–15:00, 18:00–01:00
Tuesday11:00–15:00, 18:00–01:00
Wednesday11:00–15:00, 18:00–01:00
Thursday11:00–15:00, 18:00–01:00
Friday13:30–02:00
Saturday11:00–02:00
Sunday11:00–01:00
Available: Reservations, Delivery, Takeout, Outdoor seating
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