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Emilia's DelicatessenB+?Proceed Cautiously

88 New Kings Rd, London SW6 4LU · Deli · 4.5/5 Google (91 reviews)

Takeout

A beloved Italian deli with standout pasta and deli items, but expect moderate prices and occasional service quirks.

Why it gets a B+? for overall quality

Preliminary Grade: This restaurant has only 87 reviews, which is below our 50-review minimum for reliable grading. This grade should be considered preliminary until more reviews are available. Emilia's Delicatessen delivers exceptional food quality with standout pasta and lasagna that justify its loyal following, competitive with the area's better neighborhood delis. Service consistency shows some variation, and the compact space limits ambiance appeal, preventing a higher grade. The authentic Italian execution and strong repeat customer base make this a worthwhile neighborhood destination for traditional deli fare.

Restaurant Summary

Emilia's Delicatessen is a cherished neighborhood spot in Parsons Green, offering a slice of Italy to locals and newcomers alike. Step inside and you'll find shelves packed with authentic Italian groceries, a counter brimming with fresh pasta, and a steady stream of regulars grabbing their favorite dishes. The vibe is casual and welcoming, with staff who are mostly friendly—though a few reviews note the occasional brusque encounter. Expect generous portions and a menu that sticks to the classics, from truffle and sausage pasta to thick, hearty lasagna and a tiramisu that has earned cult status among fans. The culinary approach here is unapologetically traditional, focusing on comfort food and familiar Italian flavors rather than culinary fireworks. If you're seeking creative fusion or avant-garde twists, this isn't your spot—but if you crave authentic deli fare and the kind of pasta that reminds you of nonna's kitchen, you'll feel right at home. Pricing is moderate for the area, though some customers have been caught off guard by salad boxes priced by weight—so ask before you pile on the extras! For families, Emilia's is a solid choice. The menu features plenty of kid-friendly options like pasta, lasagna, and simple deli sandwiches, and the casual setup makes it easy to pop in with little ones. While there's no dedicated kids' menu, the familiar flavors and quick service mean most children will find something to enjoy. No complaints about picky eaters here—just happy faces and full bellies.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleCounter With Seating Average Cost£12-18 (pasta/salad box + dessert, based on reviews) per person ReservationsNot required

What to Order

Perfect For

Location Insights

Area: Trendy, residential area with a mix of young professionals and families; relaxed, local vibe.

Safety: Generally very safe, well-maintained, and busy during the day; good lighting and foot traffic.

Nearby: Surrounded by other small businesses, cafes, and local shops; close to Parsons Green and Fulham.

FulhamAn upscale residential area known for its charming streets, boutique shops, and trendy dining scene. Fulham offers a sophisticated urban lifestyle with a mix of traditional and contemporary dining options.
Parsons GreenA particularly desirable sub-area of Fulham known for its village-like atmosphere, local boutiques, and popular gastropubs.

Practical Information

Opening Hours

Monday09:00–20:00 Tuesday09:00–20:00 Wednesday09:00–20:00 Thursday09:00–20:00 Friday09:00–20:00 Saturday09:00–20:00 Sunday10:00–18:00

Available: Takeout

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