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Pizza ParadisoB+Worth Trying

Name: Pizza Paradiso
Address: 13, New College Parade, South Hampstead, London NW3 5EP, London, United Kingdom
Rating: 4.6

13, New College Parade, South Hampstead, London NW3 5EP · Pizza restaurant · 4.6/5 Google (158 reviews)

Reservations · Delivery · Takeout

Neighborhood sourdough pizza spot with friendly, fast service and fair prices; most dine-in guests love the thin-crust pies and salads, though delivery quality and opening-hour reliability can be inconsistent.

Why it gets a B+ for overall quality

Pizza Paradiso delivers reliable neighborhood dining with strong food quality anchored by its signature thin, sourdough-style crust and fresh toppings. Friendly, attentive service and quick execution for dine-in orders reinforce its appeal, though inconsistent delivery performance and occasional baking lapses prevent a higher grade. The cozy, welcoming space works well for casual dining and families, but lacks the distinctive character or destination pull needed to compete with the area's premier pizzerias.

Restaurant Summary

A small neighborhood spot where the room feels warm and casual and the pies land fast. Diners describe friendly staff who check in and keep things moving, with one noting, "the thin crust and fresh toppings made the meal." Most praise the clean, tidy space and straightforward atmosphere, though a few find the ambiance plain. The kitchen leans traditional and ingredient-led rather than flashy. The culinary approach is classic Italian comfort: thin, sourdough-style bases, balanced cheese, and simple salads. Popular picks include the Margherita, Americana, and Prosciutto with burrata, plus a garlicky starter that regulars call a must. Delivery can be hit-and-miss on temperature, but dine-in execution is consistently better. Families do well here thanks to kid-friendly staples like Margherita, pepperoni, garlic bread, and gelato. One review praised a strong kids menu, and the current offerings make it easy to order for picky eaters. If you need coeliac or vegan accommodations, staff have been described as helpful, though confirm specifics when you arrive.

At a Glance

Thin, sourdough-style crust with fresh toppings and fast service
Fair neighborhood pricing with solid portioning
Friendly team and cozy, casual atmosphere
Delivery orders sometimes arrive cold or underbaked
Closing times can be earlier than listed; call ahead late evening

What Sets It Apart

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What People Love

Crisp-thin crust with a chewy edge
Prosciutto and burrata combo
Garlic bread starter
Welcoming, fast service

Points of Concern

Delivery quality varies with multiple mentions of cold arrivals via third-party apps
Occasional service lapses (missed glassware, slow check-backs) noted by a few diners
Reported early closing relative to posted hours; several guests advised calling ahead
One accessibility complaint involving a guide dog refusal prompted an owner apology; training and policy clarity may be in progress

Service & Dining Experience

Service StyleTable Service Average Cost£24-31 per person ReservationsRecommended

What to Order

Order a classic Margherita or Americana and add a Goat Cheese & Walnuts salad for balance; finish with tiramisu or gelato for a value-friendly three-course meal around £24-31 before drinks.

Perfect For

Casual weeknight pizza
Quick lunch near Swiss Cottage
Family-friendly dine-in with simple options
Takeaway when you can pick up yourself

Location Insights

Area: Residential-meets-main-road strip near Finchley Road/Swiss Cottage with a mix of locals, students, and pass-through visitors.

Safety: Generally safe, well-trafficked; isolated report of street theft nearby suggests standard big-city vigilance.

Nearby: Close to Regent's Park and Swiss Cottage; mix of shops, gyms, and transport links; delivery demand evident.

South HampsteadAn elegant residential area known for its quiet streets, proximity to prestigious schools, and a sophisticated dining scene with a mix of traditional and contemporary restaurants.

Practical Information

Opening Hours

Monday12:00–22:00 Tuesday12:00–22:00 Wednesday12:00–22:00 Thursday12:00–22:00 Friday12:00–22:00 Saturday12:00–22:00 Sunday12:00–22:00

Available: Reservations, Delivery, Takeout

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