Seemor

Side HustleA-Worth Trying

Name: Side Hustle
Address: 28 Bow St, London WC2E 7AW, London, United Kingdom
Rating: 4.7

28 Bow St, London WC2E 7AW · Bar, Mexican restaurant · 4.7/5 Google (401 reviews)

Reservations

A creative, high-end Mexican-inspired cocktail bar with inventive drinks, tasty small plates, and a lively vibe—perfect for adventurous palates and cocktail lovers, but expect premium prices.

Why it gets an A- for overall quality

Side Hustle earns its A- grade through exceptional bartender expertise, inventive small plate execution, and distinctive historic Covent Garden setting. However, inconsistent quality on repeat visits and premium pricing relative to portion sizes prevent grade A territory. This is a destination for cocktail enthusiasts and adventurous diners willing to pay for artistry and atmosphere.

Restaurant Summary

Side Hustle is a vibrant, high-end cocktail bar and Mexican-inspired eatery tucked into the historic Bow Street police station in Covent Garden. The moment you step inside, you're greeted by a stylish, energetic atmosphere and a team that takes hospitality seriously—think attentive bartenders who remember your favorite drink and servers who make every guest feel like a regular. The cocktail program is the star, with inventive creations like the Sergeant Pepper and Pink Elephant earning rave reviews for both flavor and presentation. Small plates—especially the guacamole with pistachio and creative tacos—round out the menu, offering bold flavors in portions designed for sharing (or, as some guests note, for ordering a few extra rounds). The culinary approach here is decidedly creative and contemporary, blending Mexican influences with modern mixology and playful presentations. This is a spot for adventurous eaters and cocktail enthusiasts who appreciate artistry and are willing to pay a premium for it. Expect a lively crowd, a soundtrack that keeps the energy up, and a setting that feels both upscale and welcoming. If you're after classic comfort food or a quiet, budget-friendly meal, this probably isn't your place—but if you want to be wowed by flavor and flair, Side Hustle delivers. For families with kids, Side Hustle is not particularly kid-friendly. The menu focuses on cocktails and small plates with bold flavors, and there's little evidence of child-friendly options or a family-oriented atmosphere. While dogs are welcomed and the staff are accommodating, parents should note that the vibe is more adult-oriented, and picky eaters may struggle to find suitable dishes. If you're dining with children, consider other options in Covent Garden with broader menus and a quieter setting.

At a Glance

Inventive, expertly crafted cocktails and creative small plates.
Lively, stylish atmosphere in a historic Covent Garden building.
Premium pricing and small portions—expect to spend £60+ per person for a full experience.
Not well-suited for families with young children or picky eaters.
Creative/fusion menu—traditional comfort food seekers may be disappointed.

What Sets It Apart

inventive_cocktails
historic_building
signature_guacamole
bar_counter_experience

What People Love

The creativity and artistry of the cocktails—'every drink is a standout moment.'
Attentive, friendly staff who make guests feel special.
The stylish, historic setting and lively ambiance.
Signature dishes like the guacamole with pistachio and inventive tacos.
A sense of occasion—many guests return for celebrations or special nights out.

Points of Concern

Pricing is genuinely expensive (£17-20 cocktails, £7-20 small plates), which may surprise casual diners.
Portion sizes are small; several guests felt they needed to order more than expected.
Menu is focused and creative—limited options for conservative palates or those seeking traditional mains.
Noise levels can be high during peak times, making conversation challenging for some.

Service & Dining Experience

Service StyleTable Service Average Cost£60-80 (based on reviews: 3-4 cocktails + 3-4 small plates, including service charge) per person ReservationsRecommended

What to Order

Order at least 2-3 small plates per person if you're hungry.
Try the signature cocktails and ask bartenders for recommendations.
Guacamole with pistachio and Padron Peppers are consistent crowd-pleasers.

Perfect For

Cocktail enthusiasts seeking unique, expertly mixed drinks.
Pre-theatre or post-show gatherings in Covent Garden.
Date nights or celebrations with friends who appreciate creative cuisine.
Solo diners looking for a lively bar counter experience.

Location Insights

Area: Trendy, upscale, and lively area in central London, popular with both locals and tourists for dining, nightlife, and theatre.

Safety: Well-lit, high foot traffic, generally safe at all hours; typical of Covent Garden's busy entertainment district.

Nearby: Surrounded by theatres (Royal Opera House), boutique hotels, bars, and restaurants; close to shopping and major attractions.

Covent GardenA bustling and eclectic neighborhood with a rich theatrical and culinary heritage, featuring numerous restaurants, cafes, and performance venues in a historic urban setting.

Royal Opera House QuarterAn elegant sub-area surrounding the iconic Royal Opera House, characterized by sophisticated dining establishments and cultural venues.

Practical Information

Opening Hours

Monday17:00–00:00 Tuesday17:00–00:00 Wednesday17:00–00:00 Thursday17:00–00:00 Friday15:00–00:00 Saturday15:00–00:00 Sunday15:00–23:00

Available: Reservations

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