Seemor
SushiDogB+Worth Trying
106 New Oxford St, London WC1A 1HB
· Sushi takeaway
· 4.8/5 Google (122 reviews)
Delivery · Takeout
Fresh, fast sushi wraps and bowls made to order with friendly counter service; great for a quick, healthy lunch, but seating is limited and occasional service hiccups occur at busy times.
Why it gets a B+ for overall quality
SushiDog delivers reliable quality in its category through fresh, flavorful sushi wraps and bowls and genuinely friendly, efficient counter service. The generally consistent execution and strong value proposition make it competitive with respected local quick-service favorites, though limited seating and occasional portion variability prevent it from reaching higher distinction. Best appreciated as a practical, well-made lunch stop rather than a destination experience.
Restaurant Summary
This compact spot hums through lunch with friendly counter service and made-to-order sushi wraps that land fast. One diner noted, "they built it in front of me and it was ready in minutes." Seating is scarce, but the vibe stays clean and upbeat for grab-and-go. The cooking leans contemporary and fusion-friendly rather than traditional sushi. Think salmon or chicken katsu wrapped like a burrito, plus options like kimchi, satay, and togarashi. It suits people who want fresh, customizable bowls or wraps over formal plates, and the portions often feel surprisingly filling for the price. For families, this is a practical stop if kids like simple flavors. Chicken katsu bowls and plain salmon with rice are easy wins, while spicy sauces or kimchi may be a stretch for picky eaters. There is no kids menu, and seats are limited, so plan for a quick counter-service meal rather than a long sit-down.
At a Glance
- Fresh fish and fillings assembled to order
- Fast, friendly counter team with helpful guidance
- Good value for central London with generous portions
- Very limited seating; best for quick meals
- Occasional service lapses and portion inconsistencies at busy times
What Sets It Apart
- sushi_burrito_format
- high_customizability
- speedy_lunch_service
What People Love
- Fresh salmon and tuna that tastes clean
- Fast prep with smiles at the counter
- Custom builds with sauces like satay or sriracha mayo
- Large, filling wraps that travel well
Points of Concern
- Limited seating makes lingering difficult during lunch rush
- Occasional order mistakes or inattentiveness reported at peak times
- Inconsistent portions versus photos (katsu strip count) mentioned by a few
- Recent limits on fillings reduce extreme customization for delivery orders
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£13-18 per person
ReservationsNot required
What to Order
- If sensitive to spice, choose teriyaki or Japanese mayo over sriracha or chilli miso soy
- Vegetarian diners: Sticky Teriyaki Tofu with superfood slaw is a reliable pick
Perfect For
- A speedy, healthy lunch near Oxford Street
- Customizing a sushi-style wrap with bold sauces
- Solo meals between errands or classes
- Affordable, fresh bite before or after shopping
Location Insights
Area: Central London high-footfall corridor serving office workers, shoppers, and tourists; quick lunch demand.
Safety: Busy, well-lit main street with steady foot traffic; typical central London safety profile.
Nearby: Near Oxford Street retail, British Museum vicinity, buses and Tottenham Court Road station.
BloomsburyBloomsbury has a refined yet lively dining scene with a variety of cafes, pubs, and restaurants catering to university students, faculty, and visitors. The area balances a scholarly atmosphere with accessible dining options, often frequented by those connected to nearby institutions like the British Museum and University College London.
Russell Square areaThe Russell Square area within Bloomsbury is characterized by its proximity to green spaces and educational institutions, attracting a diverse crowd that enjoys casual dining, coffee shops, and culturally rich eateries. It maintains a safe, walkable environment with a steady flow of daytime visitors and evening diners.
Practical Information
Opening Hours
Monday11:30–20:00
Tuesday11:30–20:00
Wednesday11:30–20:00
Thursday11:30–20:00
Friday11:30–20:00
Saturday11:30–20:00
Sunday12:00–18:00
Available: Delivery, Takeout
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