Seemor

Bagels & SchmearB-Worth Trying

116 E 28th St, New York, NY 10016 · Bagel shop, Breakfast restaurant · 4.6/5 Google (1796 reviews)

Delivery · Takeout

Classic NYC bagels with standout lox specials and quick counter service; great for takeout breakfast, but service warmth and pricing consistency can be hit or miss.

Why it gets a B- for overall quality

Bagels & Schmear delivers solid neighborhood bagel shop quality anchored by fresh, chewy bagels and a standout lox special that justify its loyal following. Service swings between warm and brusque, and occasional order accuracy and quality dips prevent higher marks, though fast counter flow and good value on basics keep it competitive with respected local favorites. A reliable grab-and-go destination rather than a destination dining experience.

Restaurant Summary

A compact counter spot where the morning line moves with New York efficiency, Bagels & Schmear draws locals and visitors for warm, fresh bagels and the hum of 28th Street. One diner summed it up: "The outside snapped, the inside was perfectly chewy." Energy is lively, seating is limited, and service swings from warm and helpful to brusque during rushes. The cooking leans classic NYC deli breakfast: dense bagels, cream cheese galore, and the House Special lox with tomato, onions, and capers that many call a must. Value is strong on basics, while cured fish carries the usual premium. Expect a fast, functional experience geared to takeout rather than lingering. Families fare fine here thanks to familiar choices like plain or cinnamon raisin bagels, pancakes, and waffles. Seating is tight, so plan on grabbing stools if available or walking five minutes to Madison Square Park. Kids who like simple carbs and sweet spreads will be happy; picky eaters should skip adventurous combos.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleCounter With Seating Average Cost$14-$22 per person ReservationsNot required

What to Order

Perfect For

Location Insights

Area: Busy Midtown South/Kips Bay corridor serving office workers, hotel guests, and locals; morning rush and steady daytime foot traffic.

Safety: Generally safe, well-trafficked during the day with consistent street activity and nearby businesses.

Nearby: Near Madison Square Park, offices, hotels, and 28th St subway stops; convenient for grab-and-go breakfast.

Kips BayKips Bay is a primarily residential neighborhood with a growing number of restaurants and casual dining spots catering to local residents and nearby hospital workers. The area offers a quieter alternative to the more tourist-heavy parts of Midtown, with a mix of affordable eateries and some upscale dining.

Practical Information

Opening Hours

Monday06:00–15:00 Tuesday06:00–15:00 Wednesday06:00–15:00 Thursday06:00–15:00 Friday06:00–15:00 Saturday06:00–16:00 Sunday06:00–16:00

Available: Delivery, Takeout

View full analysis on Seemor →