Seemor
Farina Pizzeria NapoletanaB+Worth Trying
19-21 Notting Hill Gate, London W11 3JQ
· Neapolitan restaurant, Italian restaurant, Pizza restaurant
· 4.4/5 Google (1218 reviews)
Delivery · Takeout · Outdoor seating
Excellent Neapolitan-style pizzas with quick kitchen turnarounds, but service inconsistency and occasional cleanliness complaints mean experiences vary.
Why it gets a B+ for overall quality
Farina Pizzeria Napoletana delivers authentic Neapolitan pizza with quality ingredients and proper technique, earning respect among pizza enthusiasts. However, inconsistent execution—ranging from excellent to undercooked or burnt bases—combined with uneven service and recent cleanliness concerns in 2025 prevent a higher grade. The neighborhood location and quick kitchen pace appeal to locals, but reliability issues and emerging pest reports create hesitation for special occasions.
Restaurant Summary
The room feels warm and bustling, with pizzas flying out of the oven fast and a steady stream of locals and visitors. Guests rave about the crust and simple toppings, noting it tastes close to Naples itself. One diner put it simply: "Hot pies landed in minutes and hit the spot". Service, however, is uneven—many find it friendly, while others report long waits to order or pay. The culinary approach leans traditional Neapolitan with a few house twists like Nerano and Salsiccia e Friarelli. Expect focused toppings, soft-centered bases, and quality ingredients rather than flashy fusion. If you enjoy classic pies like Margherita or San Daniele, you will find plenty to like; on an off night, bases can run soft or a touch burnt, so set expectations accordingly for a neighborhood spot rather than a grand destination. Families are well served thanks to a dedicated Kids Meal (pizzetta, juice, gelato) and familiar options like Margherita and Bolognese. Portions are standard, prices are reasonable for the area, and dessert favorites like tiramisu make for an easy finish. If you need gluten-free or vegan cheese, ask first—options seem to vary by day.
At a Glance
- Authentic Neapolitan-style dough with fresh, focused toppings
- Quick kitchen—pizzas often arrive within 5–15 minutes
- Service inconsistency, including slow ordering and billing at peak times
- Intermittent cleanliness complaints (pest sightings) reported in 2025
- Kid-friendly menu with a dedicated kids meal
What Sets It Apart
- true_neapolitan_style_dough
- central_notting_hill_location
- kids_meal_bundle
What People Love
- Light, chewy crusts with authentic Neapolitan character
- Simple toppings that let ingredients shine
- Fast turnaround from oven to table
- Neighborhood feel in a central location
- Reliable classics like Margherita and San Daniele
Points of Concern
- Service can be inattentive, with waits to order or pay on busy nights
- Reports of soggy or occasionally burnt bases suggest variable consistency
- A few 2025 reviews mention mouse sightings, though not universal
- Review patterns show natural variance with some marketing-toned posts; overall credibility remains mostly sound
Service & Dining Experience
Service StyleTable Service
Average Cost£29-38 per person
ReservationsNot required
What to Order
- Start with Parmigiana di Melanzane or Truffle Arancini to share
- Choose one premium pizza (San Daniele or Salsiccia e Friarelli) and one classic (Margherita) to compare styles
- Finish with Tiramisu or Delizia al Limone for a balanced sweet ending
Perfect For
- A quick, quality pizza before or after a neighborhood stroll
- Casual weeknight dinners with family
- Small groups who value classic Italian over fusion
- Solo diners wanting a fast, satisfying meal
Location Insights
Area: Busy high street in Notting Hill Gate with a mix of locals, visitors, and theater/park goers; casual dining with steady foot traffic.
Safety: Generally safe, well-lit and active; typical central London bustle.
Nearby: Near Kensington Gardens and Portobello Road; surrounded by cafes, pubs, and shops; strong takeaway/delivery demand.
Notting HillA trendy and eclectic neighborhood famous for its colorful Victorian townhouses, vibrant street markets, and sophisticated dining scene. Known for its cosmopolitan atmosphere and cultural diversity, with a mix of high-end restaurants, independent cafes, and boutique shopping.
Notting Hill GateA bustling commercial and residential zone with excellent transport links, featuring a blend of historic architecture and modern amenities, popular for its accessibility and cosmopolitan character.
Practical Information
Opening Hours
Monday17:30–22:30
Tuesday17:30–22:30
Wednesday17:30–22:30
Thursday17:30–22:30
Friday12:00–15:00, 17:30–22:30
Saturday12:00–22:30
Sunday12:00–22:30
Available: Delivery, Takeout, Outdoor seating
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