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Tongue & BrisketB+Worth Trying

23 Goodge St, London W1T 2PL · Sandwich shop · 4.6/5 Google (222 reviews)

Delivery · Takeout

Classic London deli serving generous, flavorful salt beef and tongue sandwiches at wallet-friendly prices—perfect for a quick, satisfying lunch.

Why it gets a B+ for overall quality

Tongue & Brisket excels at what it does—delivering exceptional food quality with outstanding service attentiveness and remarkable value in central London. Consistency shows minor variation and the functional, no-frills setting limits ambiance appeal, preventing a higher grade despite strong core execution and a devoted local following.

Restaurant Summary

Tongue & Brisket is a beloved Fitzrovia deli that delivers on its promise of hearty, flavorful sandwiches and a true London lunch experience. The star of the show is the salt beef sandwich, praised for its juicy, tender meat and classic rye bread, while the ox tongue and Reuben sandwiches offer delicious variety for those seeking something a little different. With generous portions and prices that are a rare find in central London, it's no wonder this spot draws both loyal locals and curious newcomers. Expect a bustling lunch crowd, friendly staff behind the counter, and a no-frills, functional setting that puts the focus squarely on the food. The culinary approach here is traditional deli fare with a London twist—think classic Jewish-style sandwiches, hearty sides, and a menu that sticks to what it does best. Innovation isn't the goal; instead, Tongue & Brisket excels at delivering comfort food with authenticity and consistency. If you're after creative fusion or avant-garde presentations, this isn't your place—but if you crave a satisfying, meaty sandwich done right, you'll feel right at home. For families and kids, the menu offers plenty of familiar options: simple sandwiches (salt beef, roast beef, turkey, schnitzel), chips, and bagels. While there's no explicit children's menu, the straightforward flavors and customizable fillings make it easy to find something for even picky eaters. Just note that seating is basic, and amenities like toilets are lacking, so plan accordingly if dining with little ones.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleCounter With Seating Average Cost£10-15 per person ReservationsNot required

What to Order

Perfect For

Location Insights

Area: Bustling central London neighborhood with a mix of offices, creative agencies, and casual eateries; caters to both local workers and visitors.

Safety: Generally safe, well-lit, and busy during the day; high foot traffic and well-maintained.

Nearby: Surrounded by other lunch spots, coffee shops, and small businesses; close to Tottenham Court Road and University College London.

FitzroviaTrendy and eclectic neighborhood with a sophisticated dining scene, featuring independent restaurants, cafes, and boutique eateries. Known for its artistic heritage and contemporary urban atmosphere.

Practical Information

Opening Hours

Monday08:30–16:30 Tuesday08:30–16:30 Wednesday08:30–16:30 Thursday08:30–16:30 Friday08:30–16:30 Saturday11:00–16:30 Sunday

Available: Delivery, Takeout

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