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Maui Poke | FitzroviaBWorth Trying
20a Gosfield St, London W1W 6HF
· Hawaiian restaurant, Japanese restaurant
· 4.7/5 Google (218 reviews)
Delivery · Takeout · Outdoor seating
Fresh, customizable poke bowls with quick counter service and fair prices; occasional staff rudeness and portion variability noted.
Why it gets a B for overall quality
Maui Poke delivers reliable lunch-hour appeal through fresh, flavorful poke bowls and impressively fast service that keeps lines moving efficiently. However, portion sizes vary noticeably by server and staff interactions range from warm to brisk, preventing grade A territory. For office workers seeking quick, quality lunch near Fitzrovia, it's a solid neighborhood choice—just not a destination restaurant.
Restaurant Summary
At lunchtime this tiny Fitzrovia shop hums with a quick-moving queue and the smell of sesame and spicy mayo, a spot where office regulars grab bowls between meetings. Staff interactions range from smiling and patient to a bit brisk, but most visits feel efficient and upbeat. One diner put it simply: "Line out the door, but it flew by and the bowl tasted super fresh." The cooking leans classic poke with clean, fresh flavors and build-your-own flexibility rather than showy fusion. Salmon and tuna are the safe bets, with spicy salmon getting frequent shout-outs. Vegetarians are covered with tofu and plenty of veg add-ins, though tofu texture gets mixed feedback. Expect bright toppings like kimchi and wakame, rice that eats more like steamed short grain than sushi-seasoned, and a value-first, fast-casual experience. For families, the food is accessible—rice, salmon, avocado, tofu—though there is no kids menu and seating is scarce. If you need a sure seat, plan for takeaway. Adventurous kids may enjoy customizing bowls; picky eaters will appreciate the simple choices like plain rice, salmon, and mild sauces.
At a Glance
- Fresh fish and flavorful bowls, especially spicy salmon
- Fast-moving lunch queue and efficient service
- Good value for central London (bowls near £10)
- Portion sizes can vary by server
- Occasional reports of curt or rude staff
What Sets It Apart
- fast_counter_flow_at_lunch
- custom_build_poke_format
- reliable_freshness_in_central_location
What People Love
- Feeling of freshness in fish and toppings
- Build-your-own freedom without confusion
- Queue that moves faster than expected
- Value that suits a regular lunch habit
Points of Concern
- Portion size inconsistency reported by several diners
- Isolated complaints of staff rudeness during rush
- Very limited seating; takeaway often necessary
- Rice is steamed short grain, not traditional sushi-seasoned
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£12-16 per person
ReservationsNot required
What to Order
- Start with House Salmon (£10.25) for best value; add avocado for richness; choose wakame or edamame to balance spice.
Perfect For
- A quick workday lunch near Oxford Circus
- Customizing a healthy-ish bowl to your taste
- Takeaway when seating is scarce
- Vegetarian-friendly lunch with flexible swaps
Location Insights
Area: Central, office-heavy neighborhood with media and design firms; busy weekday lunches.
Safety: Generally safe, well-trafficked streets, good daytime footfall.
Nearby: Close to Oxford Circus and Tottenham Court Road; offices, shops, and cafes nearby.
MaryleboneMarylebone is an upscale neighborhood characterized by elegant Georgian and Victorian architecture, boutique shops, and a refined dining scene. The area offers a mix of casual cafes, high-end restaurants, and traditional pubs, catering to a sophisticated and diverse clientele in a relaxed yet cosmopolitan atmosphere.
FitzroviaFitzrovia, overlapping with parts of Marylebone, is known for its creative vibe, eclectic dining options, and a lively yet intimate social scene. It features a blend of trendy eateries, classic pubs, and innovative restaurants popular among locals and visitors seeking a less touristy West End experience.
Practical Information
Opening Hours
Monday11:00–16:00
Tuesday11:00–16:00
Wednesday11:00–16:00
Thursday11:00–16:00
Friday11:00–16:00
Saturday
Sunday
Available: Delivery, Takeout, Outdoor seating
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