Seemor
Infinity FoodsB+Worth Trying
25 North Rd, Brighton and Hove, Brighton BN1 1YA
· Natural goods store, Bakery, Dairy store
· 4.6/5 Google (772 reviews)
Delivery
Beloved North Laine organic co-op with standout vegan-friendly bakery and deep ethical selection; prices run higher than supermarkets and service can be uneven.
Why it gets a B+ for overall quality
Infinity Foods delivers solid neighborhood grocer quality anchored by exceptional bakery offerings and deep community loyalty. Service ranges from genuinely helpful to occasionally curt, preventing higher marks, while the North Laine location and co-op character create authentic local appeal. Fair value for organic-focused shopping, though premium pricing limits broader appeal.
Restaurant Summary
Set in North Laine, this co-op grocer feels warm and bustling, stacked with organic produce, plant-based pantry goods, and a much-loved bakery counter. Service ranges from helpful and informative to occasionally curt at the tills. One shopper summed it up simply: "This place anchors my healthy shopping routine." The cooking here is about honest, wholesome baking rather than cheffy theatrics. Expect vegan sausage rolls, gluten free loaves, and classic pastries alongside ethical chocolates, teas, and bulk wholefoods. It suits shoppers who value quality ingredients, sustainability, and thoughtful sourcing over novelty. Families do well grabbing simple bakery treats like rolls, loaves, and croissants. There is no kids menu, but plenty of approachable snacks for little ones. Note the premium pricing and busy periods; a patient visit helps everyone enjoy the bakery run.
At a Glance
- Deep vegan and gluten free selection across store and bakery
- Community co-op vibe with loyal regulars and ethical sourcing
- Bakery favorites like vegan sausage rolls draw repeat visits
- Service can be uneven, with a few reports of rude cashiers
- Premium pricing compared with supermarkets
What Sets It Apart
- community_owned_coop
- deep_vegan_glutenfree_selection
- beloved_local_bakery
What People Love
- Feeling part of a community co-op
- Reliable plant-based choices
- Fresh gluten free baking
- Discovering fair-trade and local brands
Points of Concern
- Occasional curt or sarcastic cashier interactions noted by multiple reviewers
- Pricing is higher than mainstream grocers due to organic and ethical sourcing
- Quality drift reported for one house muesli variety
- Loyalty discount system feedback mentions usability frustrations
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£10-16 per person
ReservationsNot required
What to Order
- Based on reviews, prioritize fresh bakery items and explore plant-based proteins like tofu and tempeh; prices reflect organic sourcing.
Perfect For
- Stocking an ethical pantry
- Grab-and-go vegan bakery snacks
- Gifting eco-conscious treats
- Weekend North Laine strolls
Location Insights
Area: Creative, independent-shopping hub with eco-minded locals and steady visitor footfall; lively streets and community vibe.
Safety: Generally safe, busy during day; well-trafficked retail corridor with good lighting.
Nearby: Surrounded by indie boutiques, cafes, pubs, and markets; near Brighton station and central attractions.
North LaineNorth Laine is a bohemian and creative neighborhood characterized by independent shops, cafes, and a diverse dining scene that emphasizes organic, vegetarian, and vegan options. The area has a relaxed, alternative vibe attracting a socially conscious and youthful crowd who appreciate sustainable and innovative food concepts.
Practical Information
Opening Hours
Monday11:00–17:00
Tuesday09:30–18:00
Wednesday09:30–18:00
Thursday09:30–18:00
Friday09:30–18:00
Saturday09:30–18:00
Sunday11:00–17:00
Available: Delivery
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