Seemor

As Is NYCBWorth Trying

734 10th Ave, New York, NY 10019 · Restaurant, Beer hall, Beer store · 4.6/5 Google (1040 reviews)

Takeout

Destination-worthy craft beer bar with rotating taps and solid bar snacks; great for beer lovers, but cocktails, no-sample policy, and pricing controversies divide opinions.

Why it gets a B for overall quality

As Is NYC delivers solid gastropub performance anchored by strong food quality and exceptional bartender expertise on rotating taps. However, inconsistent execution and recent friction over pricing and sampling policies prevent a higher grade. The attractive industrial setting and loyal following make it a worthwhile destination for serious beer enthusiasts, though it falls short of the area's premier dining establishments.

Restaurant Summary

The room feels warm and bustling without being loud, a spot where serious beer people linger over rotating taps. Bartenders are often praised as knowledgeable and friendly, with one guest noting, "They helped me find the perfect pour." However, there are moderate authenticity concerns suggesting typical bar-scene variance but no major manipulation. The cooking leans elevated bar food with small creative touches rather than full-on fusion. Expect crisp tenders, a standout pretzel, tacos, and gochujang-loaded fries—comfort-forward with a few twists. The culinary approach leans contemporary and ingredient-driven: reliable classics, occasional flourishes, and a beer-first focus that suits hop chasers and casual snackers more than cocktail purists. Families can make this work earlier in the day with kid-friendly choices like sliders, fries, and tenders. There is no kids menu, but the menu includes familiar items at moderate-to-high Midtown prices. For picky eaters, stick to the simpler options and avoid spicier or more adventurous plates.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleTable Service Average Cost$40-56 per person ReservationsNot required

What to Order

Perfect For

Location Insights

Area: Bustling Midtown West corridor serving theatergoers and locals; lively nightlife and after-work bar scene.

Safety: Generally safe with steady foot traffic; standard Midtown vigilance late night.

Nearby: Near Broadway theaters, restaurants, and residential walk-ups; convenient to 50th St subway stops.

Hell's KitchenHell's Kitchen is known for its diverse dining scene ranging from casual eateries to upscale restaurants, with a lively and somewhat gritty urban atmosphere. The area attracts a mix of locals and visitors who enjoy its proximity to Broadway theaters and the vibrant nightlife along 9th and 10th Avenues.

Practical Information

Opening Hours

Monday15:00–01:00 Tuesday15:00–01:00 Wednesday15:00–01:00 Thursday15:00–01:00 Friday15:00–02:00 Saturday12:00–02:00 Sunday12:00–01:00

Available: Takeout

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