Seemor
The Fuji Grill at Beaverbrook Town HouseA-?Proceed Cautiously
115-116, Beaverbrook Town House, Sloane St, London SW16 9PJ
· Japanese restaurant, Sushi restaurant
· 4.5/5 Google (55 reviews)
Outdoor seating
High-end Japanese with refined omakase and polished service in a boutique hotel setting; excellent for special occasions but pricing and small portions can frustrate value seekers.
Why it gets an A-? for overall quality
Preliminary Grade: This restaurant has only 49 reviews, which is below our 50-review minimum for reliable grading. This grade should be considered preliminary until more reviews are available. The Fuji Grill delivers A-grade performance through exceptional food quality—refined omakase, standout handrolls, and impressive desserts—paired with warm, attentive service that makes diners feel celebrated. The elegant boutique hotel setting on Sloane Street enhances the experience, though inconsistent execution and isolated food safety concerns prevent grade A territory. Best suited for special occasions and omakase enthusiasts willing to embrace premium pricing and small portions.
Restaurant Summary
The vibe is serene and polished inside a boutique townhouse on Sloane Street, with a small omakase counter and intimate tables that feel tailored to celebrations. Service is widely praised as warm and attentive, with touches like anniversary desserts and smooth pacing. One guest put it simply: "The team made us feel like VIPs." Seating comfort divides opinion, with some finding the booths snug or the chairs stiff. The cooking leans contemporary Japanese with a refined omakase rhythm—aged toro, wagyu temaki, glossy nigiri, and carefully sauced fish. Innovation level feels modern rather than theatrical: subtle fusion cues (Korean spice on lamb, caviar with seabass) and premium sourcing define the experience. Handrolls and desserts get surprising raves; lunch bentos draw mixed notes for portion size. For families, the reality is premium and seafood-forward. Kids may be fine with cucumber or avocado rolls and steamed rice, but there is no kids menu, mains start around £38, and the omakase is a commitment. Adventurous teens could enjoy it; picky eaters may struggle.
At a Glance
- Elegant boutique setting with calm, special-occasion ambiance
- Refined omakase and standout handrolls; desserts impress
- Portions run small relative to price, especially lunch bento
- Isolated illness reports and one nausea mention reduce confidence
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- chef-led_omakase_counter
- luxury_boutique_hotel_setting
- premium_wagyu_and_aged_toro
What People Love
- Feeling genuinely cared for by an attentive team
- Chef-driven nigiri and handrolls with pristine texture
- Thoughtful dessert course that exceeds expectations
- Quiet, elegant room that lets conversation flow
Points of Concern
- Pricing is high (mains ~£38-£42; wagyu and hot pots higher) and portions can feel small
- Lunch bento receives mixed feedback; some found rolls and soup underwhelming
- Seating comfort varies; a few found chairs/booths uncomfortable
- Review patterns show signs of potential manipulation (N/A) which may not reflect typical diner experience
- For innovation-oriented menus (7+), some diners may find flavors too subtle or not traditional
Service & Dining Experience
Service StyleTable Service
Average Cost£62-90 per person
ReservationsNot required
What to Order
- Pair a premium roll (£12) with a fish or meat main (£38-42) and one veg side (£8-11) for a satisfying a la carte path
- Hot pots (£85-135) are best shared or treated as a special splurge
Perfect For
- Celebrating an anniversary with a calm, upscale dinner
- Sushi aficionados seeking a chef-led omakase
- Business dinners where service polish matters
- Date night with cocktails in a boutique hotel setting
Location Insights
Area: Upscale retail corridor near Sloane Square, boutique hotel ambiance attracting well-heeled diners and special-occasion guests.
Safety: Safe, well-lit, and well-maintained with steady foot traffic.
Nearby: Luxury shops on Sloane Street, proximity to Sloane Square theatres and hotels; attracts both hotel guests and destination diners.
Sloane SquareExclusive residential and commercial area characterized by designer boutiques, elegant dining establishments, and a refined social atmosphere with strong connections to British high society
Sloane StreetPremium shopping corridor featuring high-end fashion brands, designer boutiques, and upscale residential developments
Practical Information
Opening Hours
Monday07:00–10:30, 12:00–15:00, 18:00–22:00
Tuesday07:00–10:30, 12:00–15:00, 18:00–22:00
Wednesday07:00–10:30, 12:00–15:00, 18:00–22:00
Thursday07:00–10:30, 12:00–15:00, 18:00–22:00
Friday07:00–10:30, 12:00–15:00, 18:00–22:00
Saturday07:30–10:30, 12:00–15:00, 18:00–22:00
Sunday07:30–10:30, 12:00–15:00, 18:00–22:00
Available: Outdoor seating
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