Seemor
Chill Since '93 - Covent GardenBWorth Trying
10 New Row, London WC2N 4LH
· Pizza restaurant, Pizza delivery, Pizza Takeout
· 4.8/5 Google (413 reviews)
Delivery · Takeout · Outdoor seating
Quality Roman-style pizza slices and focaccia sandwiches in a calm Covent Garden pocket, with occasional waits and mixed service speed but strong value for central London.
Why it gets a B for overall quality
Chill Since '93 delivers solid neighborhood dining through strong food quality anchored by crisp Roman-style pizza and generous focaccia sandwiches, supported by appealing outdoor seating in a quiet Covent Garden pocket. However, inconsistent execution—variable seasoning, occasional slow service during peak times—and isolated hygiene concerns prevent grade A territory. Loyal repeat customers and reasonable value for central London make it a reliable choice when nearby, though not a destination in itself.
Restaurant Summary
Tucked just off the main drag, this spot feels calm amid the bustle. Expect crisp-edged Roman-style slices, olive-oil kissed focaccia, and staff who are often friendly and efficient. One diner summed it up: "Light, crunchy base with clean, fresh flavors." However, expect occasional waits at busy times. The cooking leans classic Italian—more elevated traditional than experimental. Highlights include buffalo mozzarella Margherita, spicy salami with hot honey, and deeply satisfying bresaola on airy focaccia. Portions on sandwiches are generous for the postcode, while whole pies carry a premium; most people mix a slice or sandwich with a drink and feel they got good value. For families, the menu is naturally kid-friendly: simple Margherita slices, ham and cheese, and Caprese will suit many younger palates. There is a vegan sandwich, but strict vegetarian or vegan diners should confirm prep practices due to an isolated cross-contact complaint. Space is small but manageable, and counter ordering keeps it straightforward.
At a Glance
- Crisp, light Roman-style pizza with fresh mozzarella and basil
- Generous focaccia sandwiches that feel fairly priced for the location
- Wait times can stretch 15–25 minutes during rush
- Isolated hygiene and cross-contact complaint for vegetarians/vegans
- Quiet pocket with outdoor seating great for people-watching
What Sets It Apart
- roman_style_square_slices
- pedestrian_street_seating
- self_order_kiosks
What People Love
- Crispy yet airy pizza base
- Clean olive oil and basil flavors
- Spicy salami with hot honey combo
- Hearty focaccia sandwiches
- Calm setting just off the crowds
Points of Concern
- Service pacing varies; several reports of long waits without updates at peak times
- A few mentions of excessive oil or salt on certain items
- One detailed report of poor hygiene and glove handling; others found space clean
- Whole pies are pricey compared with slices and sandwiches
Service & Dining Experience
Service StyleHybrid
Average Cost£15-22 per person
ReservationsNot required
What to Order
- Choose a slice (£7-11) plus cookie (£3) for a budget-friendly stop
- Sandwich (£9-12.50) plus beer (~£7 reported) makes a satisfying casual meal
- Vegetarians: Caprese or Margherita; confirm prep if cross-contact is a concern
Perfect For
- Quick pre-theatre bite near Covent Garden
- Casual lunch break while shopping
- Low-key date with outdoor seating
- Solo snack with a beer or coffee
Location Insights
Area: Bustling shopping and theatre district with heavy foot traffic; mix of locals, office workers, and visitors.
Safety: Generally safe, well-lit, busy at most hours; petty crowding typical of tourist zones.
Nearby: Near Covent Garden Piazza and Strand theatres; pedestrian-friendly street good for people-watching.
Covent GardenThe dining scene in Covent Garden is eclectic, ranging from casual eateries and street food to upscale restaurants and trendy bars. The area is bustling with visitors throughout the day and evening, offering a mix of traditional British fare and international cuisines in a lively, often crowded setting.
Seven DialsSeven Dials is a distinctive sub-area within Covent Garden known for its seven converging streets, boutique shops, and a concentration of stylish cafes and restaurants. It has a trendy, youthful vibe with a focus on artisanal and independent dining venues.
Practical Information
Opening Hours
Monday11:30–21:00
Tuesday11:30–21:00
Wednesday11:30–21:00
Thursday11:30–21:00
Friday11:30–22:00
Saturday11:30–22:00
Sunday11:30–21:00
Available: Delivery, Takeout, Outdoor seating
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