Seemor
Barn Joo 35B+Worth Trying
34 W 35th St, New York, NY 10001
· Korean restaurant, Gastropub, Restaurant
· 4.4/5 Google (1678 reviews)
Reservations · Delivery · Takeout
A lively Korean gastropub for creative small plates, bibimbap, and playful cocktails; strong vibes and service, but noise, occasional service miscues, and value disputes appear in a minority of reviews.
Why it gets a B+ for overall quality
Barn Joo 35 delivers solid neighborhood dining with strong food quality anchored by crowd-pleasing Korean dishes like bibimbap, wings, and hot stone bowls, paired with warm, attentive service. However, inconsistent execution on certain items and occasional space constraints prevent a higher grade. The lively Midtown tapas concept appeals to diners seeking playful shared plates and cocktails rather than refined Korean cuisine, making it a worthwhile stop for the right occasion.
Restaurant Summary
Midtown energy meets Korean comfort at this lively spot where friends share plates under a cozy, modern glow. Staff are often warm and attentive, and the room can swing loud when it fills up. One diner summed it up: "Plates came fast and the server walked us through the menu." The cooking leans Korean with a creative tapas streak—think wings, bibimbap, hot stone bowls, and galbi jjim, plus tacos and glowing cocktail flights. Most dishes are flavorful crowd-pleasers, though a few items like the seafood pancake can be hit-or-miss. It fits diners who enjoy sharing, playful drinks, and a buzzy Midtown scene more than white-tablecloth formality. Families can make it work thanks to familiar picks like fries, katsu, wings, and mild bowls. There is no kids menu noted, and the room gets boisterous at peak hours, so earlier visits may suit younger eaters. Sauces sometimes include fish sauce, so check details if you need strict vegetarian options.
At a Glance
- Lively Korean tapas with strong favorites like galbi jjim, wings, and hot stone bowls
- Friendly, helpful servers with good dish guidance
- Noise levels can be high during peak hours
- Inconsistent items (seafood pancake, some stews) and occasional service/billing hiccups
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- korean_tapas_format
- glowing_cocktail_flights
- reservation_prize_wheel
What People Love
- Warm, welcoming service that explains dishes
- Comforting hot stone bowls and galbi jjim
- Playful glowing cocktail flights
- Cozy, modern vibe with an upstairs escape from the bustle
Points of Concern
- Noise can be significant at dinner rush; consider earlier time slots
- Seafood pancake and some stews receive mixed feedback
- A few reports of order/billing confusion; double-check the check
- Creative/fusion menu - not traditional comfort food; CONCERN: Limited options for conservative palates or picky eaters
Service & Dining Experience
Service StyleTable Service
Average Cost$38-$56 per person
ReservationsRecommended
What to Order
- Start with Soy Garlic Wings ($12 HH) or Fried Dumplings ($10-$11), then share a Hot Stone Bowl ($23-$25). Add Tteokbokki ($12) for spice, and finish with a light dessert if available.
Perfect For
- After-work drinks and shareable plates
- Casual group dinners in Midtown
- Pre-show or shopping breaks near Herald Square
- Korean comfort with a playful cocktail twist
Location Insights
Area: Bustling Midtown block near Herald Square; after-work crowd and visitors blend with office traffic.
Safety: Busy, well-lit commercial corridor with steady foot traffic; typical Midtown safety profile.
Nearby: Steps from Herald Square, Macy’s, Penn Station vicinity, and K-Town cluster on 32nd Street.
KoreatownKoreatown is a vibrant dining hotspot famous for its Korean BBQ, casual eateries, and late-night food scene. The area is lively throughout the day and night, attracting a diverse crowd seeking authentic and trendy dining experiences in a compact urban setting.
Practical Information
Opening Hours
Monday12:00–23:00
Tuesday12:00–23:00
Wednesday12:00–23:00
Thursday12:00–00:00
Friday12:00–00:00
Saturday12:00–00:00
Sunday12:00–22:30
Available: Reservations, Delivery, Takeout
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