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Crosstown Fitzrovia - Doughnuts, Ice Cream, & CoffeeC+Worth Trying

Name: Crosstown Fitzrovia - Doughnuts, Ice Cream, & Coffee
Address: 13 Newman St, London W1T 1PB, London, United Kingdom
Rating: 4.2

13 Newman St, London W1T 1PB · Donut shop, Bakery, Cafe · 4.2/5 Google (197 reviews)

Delivery · Takeout

Premium doughnuts with creative flavors and vegan options, but high prices and inconsistent service make this a treat for enthusiasts rather than everyday snackers.

Why it gets a C+ for overall quality

Crosstown Fitzrovia delivers exceptional creative doughnuts with inventive flavors and quality ingredients that justify its reputation among enthusiasts. However, inconsistent service, cramped seating designed for takeaway rather than lingering, and premium pricing create friction that prevents a higher grade. Best approached as a special-occasion treat or quick stop rather than a regular destination.

Restaurant Summary

Crosstown Fitzrovia is a haven for doughnut enthusiasts seeking inventive flavors and a premium treat in the heart of London. The shop’s compact, modern space is more suited to a quick stop or takeaway than lingering, but the creative menu—from Matcha & Strawberry to Caramel & Banana Biscotti—draws a steady stream of both locals and visitors. Expect a rotating selection of vegan options and a focus on quality ingredients, with prices that reflect the artisanal approach. The culinary philosophy here is all about pushing the boundaries of classic doughnuts. With an innovation score of 7.5, Crosstown offers a playful mix of flavors and textures, appealing to adventurous eaters and those who appreciate a twist on tradition. While the doughnuts are consistently praised for their freshness and creativity, some guests find the price tag hard to justify, and a few have encountered less-than-welcoming service. For families, Crosstown is kid-friendly in spirit—what child doesn’t love a doughnut?—but the limited seating and premium pricing may make it more of a special treat than a regular stop. The menu includes plenty of flavors that appeal to younger palates, though parents should be prepared for a quick visit rather than a leisurely outing. Vegan families will appreciate the inclusive options, and there’s enough variety to keep most kids happy.

At a Glance

Creative, high-quality doughnuts with unique flavors
Excellent vegan selection and inclusive menu
Prices are high for a doughnut shop—expect £5-6 per item
Service can be inconsistent, with some unfriendly encounters
Limited seating—best for takeaway or a quick bite

What Sets It Apart

creative_flavor_combinations
strong_vegan_selection
central_but_hidden_location

What People Love

The excitement of discovering new doughnut flavors
Vegan options that don’t compromise on taste
Freshness and quality of ingredients
Central location that feels like a hidden gem
The occasional staff member who goes above and beyond

Points of Concern

Pricing is genuinely expensive (£5+ per doughnut), which may surprise casual snackers
Service can be hit or miss, with some staff described as unfriendly or indifferent
Limited seating and small space make it uncomfortable for groups or long stays
Occasional issues with freshness or product availability, especially late in the day

Service & Dining Experience

Service StyleCounter With Seating Average Cost£10-14 per person ReservationsNot required

What to Order

Try the vegan options even if you’re not plant-based—they’re a highlight.
Splurge on a premium flavor like Dulce de Leche if you want something special.
Stick to classic flavors if you’re price-sensitive; premium options can be double the cost.

Perfect For

Treating yourself to a premium doughnut and coffee
Impressing a vegan friend with creative options
Grabbing a quick snack while exploring central London
Picking up a box of unique flavors for a small celebration

Location Insights

Area: Trendy, central London neighborhood with a creative, youthful vibe; mix of offices, cafes, and boutique shops.

Safety: Generally safe, well-lit, and busy during the day; high foot traffic and well-maintained.

Nearby: Close to Oxford Street, Telecom Tower, and other major attractions; surrounded by other cafes and eateries.

FitzroviaA vibrant and eclectic neighborhood known for its diverse dining scene, art galleries, and contemporary workspaces. Characterized by a sophisticated urban atmosphere with numerous boutique restaurants, cafes, and design studios

Practical Information

Opening Hours

Monday09:00–19:00 Tuesday09:00–19:00 Wednesday09:00–19:00 Thursday09:00–19:00 Friday09:00–19:00 Saturday10:00–18:00 Sunday10:00–18:00

Available: Delivery, Takeout

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