Seemor
Naroon FitzroviaA-Worth Trying
65 Great Titchfield St., London W1W 7PS
· Persian restaurant, Grill, Breakfast restaurant
· 4.8/5 Google (3738 reviews)
Reservations · Delivery · Takeout · Outdoor seating
Generous, flavorful Persian grills and stews with warm service in central London; popular and busy, with occasional service delays and rare food-safety complaints; prices mid-to-high for Fitzrovia.
Why it gets an A- for overall quality
Naroon delivers A-grade performance through exceptional food quality—tender charcoal-grilled kebabs, fragrant rice, and layered stews—paired with warm, attentive service that makes diners feel valued. Mostly consistent execution and appealing central Fitzrovia location support its reputation as a neighborhood gem, though tight seating and isolated food-safety reports prevent higher distinction.
Restaurant Summary
Set on a lively Fitzrovia street, Naroon feels warm and bustling without sliding into chaos on most nights. Servers greet with genuine warmth, and more than one diner remarked, "they made the evening feel special." The room runs cozy and minimal, so it can feel tight at peak times, but the welcome is typically friendly and attentive. Cooking leans classic Persian—charcoal-kissed kebabs, dill-flecked rice, and stews layered with herbs and pomegranate—delivered with generous portions and clean, focused flavors. Think tender lamb shanks, juicy koobideh, and mixed grills meant to share. It is an elevated traditional approach rather than a fusion playground, best for diners who crave depth and comfort over theatrics. Families do well here: grilled chicken, koobideh, rice, and bread are kid-appealing staples. There is no clear kids menu, but the core offerings are accessible. Portions are big, and staff are accommodating, though the room can be crowded at peak. Expect a central London bill and plan ahead if you need high chairs or extra space.
At a Glance
- Tender grills and soulful stews with fragrant rice
- Generous portions and good value for central London
- Warm, attentive service that remembers regulars
- Tight seating and waits at peak times
- Isolated food-safety and cleanliness complaints require caution
What Sets It Apart
- generous_mixed_grill_for_groups
- traditional_persian_stews_with_fragrant_rice
- warm_personal_service_recognizing_regulars
What People Love
- Melt-in-the-bone lamb shank with herbed rice
- Mixed grill platters that feed a crowd
- Staff who recognize returning guests
- Saffron ice cream and rich baklava to finish
Points of Concern
- Peak-time crowding leads to waits and occasional reservation mishaps
- Service pacing can slip: long delays or courses arriving too quickly
- A few reports of food poisoning or foreign object in dessert; rare but serious
- Bread and service charge extras surprise some diners
Service & Dining Experience
Service StyleTable Service
Average Cost£46-62 per person
ReservationsRecommended
What to Order
- Share a Mixed Grill and add one stew (Ghorme Sabzi or Fesenjoon) for contrast
- If sensitive to richness, pair grills with doogh or a yogurt dip
- Seafood fans: Sabzi Polo Mahi (£25) offers a lighter main
Perfect For
- Sharing a mixed grill with friends
- Date night in central London
- Family dinners where kids like grilled meats and rice
- Celebratory group meals with set menus
Location Insights
Area: Bustling central London district with media offices and trendy eateries; attracts locals, workers, and visitors.
Safety: Generally safe, well-lit, busy streets; occasional crowding at peak hours.
Nearby: Near Oxford Circus and Charlotte Street dining strip; offices, boutiques, bars nearby.
FitzroviaFitzrovia is a trendy and eclectic neighborhood with a strong creative and artistic presence. It offers a mix of traditional pubs, modern eateries, and international cuisine, catering to a diverse crowd that includes office workers, residents, and visitors seeking a lively yet slightly less touristy dining experience than nearby Soho.
Practical Information
Opening Hours
Monday10:30–16:30
Tuesday10:30–22:30
Wednesday10:30–22:30
Thursday10:30–22:30
Friday10:30–22:30
Saturday10:30–22:30
Sunday10:30–22:30
Available: Reservations, Delivery, Takeout, Outdoor seating
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