Seemor

Maido SushiB+Worth Trying

Name: Maido Sushi
Address: Unit 1, 28 Circus Rd, London NW8 6PD, London, United Kingdom
Rating: 4.8

Unit 1, 28 Circus Rd, London NW8 6PD · Sushi restaurant, Japanese grocery store, Sushi takeaway · 4.8/5 Google (1075 reviews)

Delivery · Takeout · Outdoor seating

Modern neighborhood sushi spot with very good fish and a creative streak, fair-to-good value for London, but service policies and occasional consistency blips can frustrate.

Why it gets a B+ for overall quality

Maido Sushi delivers solid neighborhood sushi with strong ingredient freshness and presentation at fair pricing, supported by efficient service and stylish contemporary design. However, variable execution—rice density fluctuations and occasional quality dips—prevents higher grades, and service policies around takeaway seating create friction that limits its appeal as a destination spot. Reliable for regulars and nearby diners seeking quality basics with creative options.

Restaurant Summary

The room feels modern and polished without being stuffy, a neighborhood spot where diners settle in at the counter or comfy tables. Guests often mention the team as warm and efficient, with speedy pacing for lunch and easy-going evenings. One regular put it simply: "It stays dependable and we keep coming back." The culinary approach leans classic Japanese with a few contemporary flourishes, so think crisp karaage and clean sashimi alongside Volcano-style rolls, Sushi Tacos, and Yuzu Toro Nigiri. Most praise the freshness and tidy presentation, though a few note that some sets and bowls can lean heavy on rice or feel average on off-days. If you want reliable basics with optional creativity, this is a strong neighborhood choice. Families will find it workable: simple maki, miso soup, and teriyaki bowls suit younger eaters, and the vibe is calm enough for conversation. That said, seating policies can be strict for those buying from the takeaway counter, which has frustrated some parents, so consider booking a table if you plan to dine in with kids.

At a Glance

Fresh fish and neat presentation at fair neighborhood prices
Stylish room with counter seating and fast service
Seating policy rigidity for takeaway diners can feel unfriendly
Occasional consistency issues (rice packing, protein-to-rice balance)
Service charge added; QR payment may include extra fee

What Sets It Apart

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What People Love

Clean-tasting sashimi and precise plating
Modern design and intimate counter seating
Allergy-aware staff who listen
Solid value for the area with accessible sets

Points of Concern

Seating policies for takeaway purchases can be inflexible and have upset some families
A few execution slips (bone/scale incidents, dense rice) noted over time
Some bowls and sets feel light on protein versus rice for certain diners
Service charge is standard and QR payment may add a small fee, which can surprise visitors

Service & Dining Experience

Service StyleTable Service Average Cost£32-48 per person ReservationsNot required

What to Order

For value: Vegetarian Set (£16) plus miso soup (£4)
For classics: Salmon Set (£22) with an extra Yellowtail sashimi (£9)
For a treat: Black Cod with Miso (£28) alongside a light salad (£10-£12)

Perfect For

A relaxed sushi date near Regent’s Park
Quick but quality weekday lunch at the counter
Casual family dinner with simple rolls and teriyaki bowls
Small group catch-ups where conversation is easy

Location Insights

Area: Leafy, affluent residential enclave with a local high-street feel and calm evening vibe.

Safety: Generally very safe with steady foot traffic, well-lit streets, and low incident risk.

Nearby: Near St John’s Wood High Street, close to Regent’s Park/Primrose Hill; mix of boutiques, cafes, and upscale grocers.

St John's WoodA sophisticated and tranquil neighborhood with high-end dining options, boutique cafes, and a refined residential atmosphere. Known for its elegant streets, cultural institutions, and proximity to premium amenities.

Practical Information

Opening Hours

Monday11:00–22:00 Tuesday11:00–22:00 Wednesday11:00–22:00 Thursday11:00–22:00 Friday11:00–22:00 Saturday11:00–22:00 Sunday11:00–22:00

Available: Delivery, Takeout, Outdoor seating

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