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Lovely's Old FashionedBWorth Trying

Name: Lovely's Old Fashioned
Address: 642 9th Ave, New York, NY 10036, New York, United States
Rating: 4.7

642 9th Ave, New York, NY 10036 · Hamburger restaurant, American restaurant, Brunch restaurant · 4.7/5 Google (742 reviews)

Delivery · Takeout

Classic smash-style burgers with standout onion-forward toppings and unique fries at budget pricing, but expect a tiny counter space, occasional service lapses, and mixed delivery app experiences.

Why it gets a B for overall quality

Lovely's Old Fashioned delivers excellent smash burgers and patty melts with friendly, quick service at fair Midtown prices, earning solid grade B standing. However, occasional burnt items and service inconsistency on busy shifts, combined with very tight counter-only seating, prevent higher placement. A charming Hell's Kitchen burger counter that executes its core mission well without reaching destination-restaurant distinction.

Restaurant Summary

Step into a narrow slice of Hell's Kitchen that feels old-school and cozy: a tiny counter, the grill hissing inches away, and onions perfuming the room. A diner summed it up simply: "they make it right in front of you" and it tastes like it. Service tends to be friendly and fast, though on busy shifts the tone can slip and the small space can feel hectic. The cooking leans classic and onion-forward, not fancy—think smash-style burgers with real sear, a notably good patty melt, and those distinctive sidewinder fries. The culinary approach is traditional comfort: simple menu, well-executed staples, with a vegetarian mushrooben as the main curveball. Value is strong for Midtown pricing, but portions skew modest unless you go double. Families do well here thanks to kid-pleasing burgers and fries. The menu has familiar options—cheeseburgers, hot dogs, and plain fries—making it easy for cautious eaters, though there is no kids menu. Space is tight with only counter seating, so strollers and large groups may find it awkward; takeout can be a better move with little ones.

At a Glance

Juicy smash-style burgers and standout patty melt
Budget-friendly pricing for Midtown
Space is very limited; mostly counter seating
Delivery/app experiences and fees frustrate some customers
Occasional reports of burnt items or rude service during rush

What Sets It Apart

old_school_counter
late_night_hours
signature_onion_technique
sidewinder_fries

What People Love

That sizzling-on-the-grill aroma right at the counter
Crispy, unique sidewinder fries when done right
Old-fashioned vibe that feels authentic
Friendly staff energy, with regulars calling out favorites

Points of Concern

Portions can feel small unless you order a double
App-based ordering fees/tips and delivery delays upset some diners
Inconsistent execution: occasional burnt or overly greasy items
Very limited seating; can be hot and crowded at peak

Service & Dining Experience

Service StyleCounter With Seating Average Cost$18-$25 per person ReservationsNot required

What to Order

Order the Double Cheeseburger for best value-to-portion ratio
Pair with Sidewinder Fries if you like thicker, crisp edges
Vegetarian diners: Mushrooben Veg is the principal non-meat option

Perfect For

Pre-theater burger and fries before a show
Late-night quick bite after work or bar hopping
Solo counter dining with grill-side views
Casual meet-up when you want classic comfort food

Location Insights

Area: Busy Midtown West corridor serving theatergoers, office workers, and residents; fast-casual heavy.

Safety: High foot traffic and well-lit; occasional aggressive panhandling mentioned by reviewers.

Nearby: Near Times Square and theaters; bars nearby for pre/post-show bites.

Hell's KitchenHell's Kitchen offers a vibrant dining scene with a mix of casual eateries, trendy restaurants, and ethnic cuisine reflecting its diverse community. The area is lively, with a strong nightlife presence and proximity to Broadway theaters, attracting both locals and tourists.

Practical Information

Opening Hours

Monday11:15–01:00 Tuesday11:15–01:00 Wednesday11:15–01:00 Thursday11:15–02:00 Friday11:15–03:00 Saturday12:00–03:00 Sunday12:00–01:00

Available: Delivery, Takeout

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