Seemor

Don't Tell DadA-

10-14 Lonsdale Rd, London NW6 6RD · Restaurant, Bakery · Brent

A stylish neighborhood restaurant-bakery delivering creative plates and standout pastries with friendly, often attentive service, but prices run high and operations can feel confusing at busy times.

The verdict

Don't Tell Dad delivers solid neighborhood dining through exceptional food quality anchored by inventive pastries and contemporary small plates, paired with genuinely attentive dinner service and a stylish, polished interior. Consistency shows occasional variation in execution, and premium pricing limits broader appeal, preventing the higher distinction needed for grade A territory. Strong enough to compete with the area's better neighborhood restaurants, though it functions as a hybrid bakery-restaurant rather than a singular destination.

One caveat: Pricing surprises some guests; mains often benefit from a £6 side to feel complete

What to order

What diners say

Opening Hours

Monday08:00–16:00 Tuesday08:00–16:00, 17:30–23:30 Wednesday08:00–16:00, 17:30–23:30 Thursday08:00–16:00, 17:30–23:30 Friday08:00–23:30 Saturday08:00–23:30 Sunday08:00–23:30
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