Seemor
Sushi and MoreBWorth Trying
9 Northways Parade, South Hampstead, London NW3 5EN
· Korean restaurant, Japanese restaurant
· 4.7/5 Google (305 reviews)
Delivery · Takeout
A humble Korean-Japanese counter spot delivering tasty, affordable comfort dishes with quick service; expect simple digs, occasional inconsistencies, and cash-at-counter ordering.
Why it gets a B for overall quality
Sushi and More delivers solid neighborhood dining through strong food quality in Korean staples and warm, attentive service, but occasional consistency lapses with reheating and undercooked items prevent a higher grade. The basic deli aesthetic and limited seating lack destination appeal, though generous portions and fair pricing make it a reliable local favorite worth visiting for authentic Korean comfort food.
Restaurant Summary
The room feels humble and welcoming, more deli than restaurant, where counter smiles and quick plates set the tone. Diners describe it as a local hidden gem for a fast, satisfying meal, sharing lines like "food came out fast and tasted homemade." Service is warm and efficient, with staff warning about spice and accommodating small tweaks. The cooking leans traditional comfort across Korean stews, pancakes, and Japanese bentos—an elevated homestyle vibe rather than fusion fireworks. Expect juicy LA galbi, crisp kimchi pancakes, and spicy sundubu jjigae; ramen and some sushi are less consistent. Portions are generous for the price, and most mains land well under typical London sit-down levels. Families do well here: kids can default to katsu, fried rice, teriyaki, or noodle soups while adventurous diners go spicy with jjigae or chilli pork. Staff will flag heat levels, and there are a few vegetarian tofu options. Seating is limited and casual, so think quick family bite, not a long banquet.
At a Glance
- Big portions and strong value for money
- Korean staples shine (LA galbi, kimchi pancake, sundubu)
- Occasional reheating or undercooked chicken reports
- Limited seating and basic ambiance
- Friendly, efficient counter service with quick turnaround
What Sets It Apart
- hearty_korean_stews_in_a_bento_shop
- big_portions_under_a_tenner
- friendly_counter_guidance_on_spice
What People Love
- Hearty, homemade flavors that feel comforting
- Staff kindness and helpful spice guidance
- Consistently generous portions
- Prices that undercut many sit-down spots
- LA galbi and kimchi pancake that stand out
Points of Concern
- A few reports of reheated or not freshly cooked items
- One-off incident of undercooked chicken and refund refusal
- Simple, tight space that can feel cramped at peak times
- Sushi and ramen receive mixed feedback compared to Korean dishes
- Review patterns show signs of potential manipulation (not detected at scale); overall authenticity appears strong
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£18-28 per person
ReservationsNot required
What to Order
- Choose LA Galbi with rice for under ~£11 if you want maximum flavor-to-price
- Vegetarian diners: Tofu Bento or Veg Bibimbab at £6-10 are reliable picks
- If sharing, add a Kimchi Pancake (£8.50) to round out a bento or stew
Perfect For
- A fast, comforting weekday meal near Swiss Cottage
- Budget-friendly dinner with hearty portions
- Solo diners who want quick counter service
- Locals craving Korean stews or galbi without a long sit-down
Location Insights
Area: Residential North West London corridor near Finchley Road/Swiss Cottage with a mix of locals, students, and office workers seeking quick, affordable meals.
Safety: Generally safe, well-trafficked high street environment with steady daytime and early evening footfall.
Nearby: Near Swiss Cottage/South Hampstead amenities, shops, and transit; caters to after-school and commuter crowds.
South HampsteadAn elegant residential neighborhood with a sophisticated dining scene, featuring upscale cafes, kosher restaurants, and refined dining establishments that cater to a discerning, educated demographic.
Hampstead Village FringeA transitional area blending residential tranquility with subtle urban sophistication, known for its intellectual atmosphere and diverse culinary offerings.
Practical Information
Opening Hours
Monday11:00–20:00
Tuesday11:00–20:00
Wednesday11:00–20:00
Thursday11:00–20:00
Friday11:00–20:00
Saturday11:00–20:00
Sunday
Available: Delivery, Takeout
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