Seemor
Base Face Pizza RichmondA-Worth Trying
112 Kew Rd, London TW9 2PQ
· Pizza restaurant, Pizza Takeout, Restaurant
· 4.8/5 Google (353 reviews)
Reservations · Delivery · Takeout
Creative Neapolitan-leaning pizzas with standout dough and playful toppings; dine-in can feel hectic due to strong takeaway flow, but quality is reliably high and prices are fair for Richmond.
Why it gets an A- for overall quality
Base Face Pizza delivers exceptional food quality anchored by serious dough craft and creative, ingredient-led toppings that justify its strong reputation. However, variable service attentiveness and tight dine-in comfort during delivery rushes prevent grade A territory—the compact space and operational split between takeaway and tables create friction that more polished establishments avoid. A-grade performance on the core product, held back by operational and ambiance limitations.
Restaurant Summary
The room feels warm and bustling, a compact neighborhood spot where delivery drivers come and go while the oven keeps turning out pies. Service is often friendly and eager, though the takeaway rush can slow attention at the tables; one diner noted it felt like a "pop-up delivery hub" at peak moments. Overall vibe: cozy Richmond pizzeria energy with serious dough craft front and center. The cooking leans playful and ingredient-led, not just another margherita shop. Think pineapple jam standing in for hot honey, a creamy truffle-mushroom pie, or a carbonara number with guanciale and egg richness. The culinary approach leans contemporary and produce-driven: classic technique with witty twists rather than theatrics, which suits adventurous pizza fans and anyone who cares about fermentation and texture. Families are well looked after. There is a clear kids pizza meal on the menu, servers have been kind to hungry children late in the evening, and desserts like tiramisu or ice cream land well. Picky eaters can stick to margherita and simple toppings, while the bolder options wait in the wings for the rest of the table.
At a Glance
- Standout slow-dough crust with creative toppings like pineapple jam and truffle
- Fair pricing for Richmond with good portion sizes
- Dine-in comfort can dip due to heavy takeaway and delivery flow
- Service attentiveness varies; ordering and billing can be slow
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- pineapple_jam_signature
- slow_dough_focus
- owner_engages_and_recovers
What People Love
- Airy, flavorful dough with great chew
- Inventive signatures like Cheeky Pineapple and Truffle Shuffle
- Dips and starters that exceed expectations
- Owner engagement and good-faith problem solving
Points of Concern
- Service can be slow or disengaged during non-peak or busy takeaway windows; several reports mention waiting to order or pay
- A minority report bake inconsistencies (soggy center, burnt edges) likely tied to volume
- Pricing for add-ons and some drinks felt high to a few diners (extra topping charges, beer pricing)
- Limited options for conservative palates or picky eaters compared with ultra-traditional menus
Service & Dining Experience
Service StyleTable Service
Average Cost£28-38 per person
ReservationsRecommended
What to Order
- Value combo: Dough Sticks (£7) + Margherita (£12) + Affogato (£5) for a satisfying £24 light meal
- Adventurous pick: Cheeky Pineapple (£17) with jalapeno heat plus a Rocket Salad (£7) to balance richness
- Family plan: Kids Pizza & drink (£6) alongside a Truffle Shuffle (£16) to share and a tiramisu (£7)
Perfect For
- Casual pizza night with friends
- Family dinner with kids who like simple pies
- Solo bite before a Richmond stroll
- Adventurous eaters seeking playful toppings
Location Insights
Area: Leafy Southwest London borough with a mix of families, professionals, and weekend visitors; casual-elegant dining culture.
Safety: Generally safe and well-maintained with steady foot traffic along Kew Road.
Nearby: Close to Richmond town center shopping, pubs, and transit; strong takeaway and delivery demand in the area.
KewKew is a charming residential neighborhood famous for the Royal Botanic Gardens, attracting visitors and locals who enjoy green spaces and a quieter dining scene. The area features a range of cafes, gastropubs, and family-friendly restaurants, catering to a community-oriented and somewhat upscale clientele.
Practical Information
Opening Hours
Monday
Tuesday12:00–21:30
Wednesday17:00–21:30
Thursday17:00–21:30
Friday12:00–21:30
Saturday12:00–21:30
Sunday12:00–21:30
Available: Reservations, Delivery, Takeout
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