Seemor
That's My JamA-Worth Trying
324 Divisadero St, San Francisco, CA 94117
· Restaurant
· 4.7/5 Google (226 reviews)
Reservations · Takeout · Outdoor seating
Charming chef-driven brunch spot with standout avocado toasts, quiche, and zeppoles; warm hospitality and small portions at moderate-to-high SF pricing.
Why it gets an A- for overall quality
That's My Jam delivers exceptional food quality with chef-driven brunch dishes and warm, attentive service that creates genuine hospitality. Thoughtful design and a charming parklet enhance the experience, though compact seating and occasional service delays prevent grade A territory. Strong execution and loyal following make it a solid neighborhood favorite, competitive with the area's better brunch destinations.
Restaurant Summary
A cozy neighborhood cafe where the chef and owner work the room, the space feels warm and welcoming with flowers, woodwork, and a thoughtful parklet on bustling Divis. Guests rave that plates arrive like little celebrations and that staff are genuinely attentive. One diner put it simply: "I felt like I was visiting old friends." The cooking leans Californian brunch with elevated comfort: house-made ricotta, carefully sourced salmon, and playful desserts like zeppoles. Expect refined flavors and chefly touches rather than giant diner plates; portions skew Euro-style. If you value ingredient quality and presentation, this place shines; if you need big portions, plan to order more. For families, the menu has kid-approachable options like grilled cheese, croissant sandwiches, biscuits with jam, and doughnuts, plus milder avocado toasts. There is no formal kids menu, seating is compact, and portions run small, but the friendly team and familiar flavors make it workable for brunch with children.
At a Glance
- Chef-driven brunch with standout avocado ricotta toast, quiche, and zeppoles
- Warm owner hospitality and charming parklet decor
- Small portions relative to price
- Occasional drink delays and patio handoff hiccups
- Creative/fusion touches—do not expect diner-style plates
What Sets It Apart
- chef-owner hospitality
- house-made ricotta and jams
- high-quality parklet seating
What People Love
- House ricotta and avocado toast combinations
- Perfectly cooked salmon (fillet and Nicoise)
- Fluffy quiche with thoughtful sides
- Zeppoles and coffee drinks for a sweet finish
- Genuine conversations with the owners
Points of Concern
- Portions are intentionally small; some guests leave wanting more
- Specialty latte pricing and espresso add-ons feel high to some
- Occasional service delays, especially drinks at peak times
- A few guests perceived defensive tone when giving feedback
Service & Dining Experience
Service StyleTable Service
Average Cost$38-55 per person
ReservationsRecommended
What to Order
- Add salmon to avocado ricotta toast for a balanced, protein-forward plate
- Share zeppoles or croissant bread pudding to round out smaller portions
- Gluten-free diners: opt for GF Breakfast Plate or Cranberry Tarte when available
Perfect For
- A lingering weekend date brunch
- Solo coffee and pastry at the bar
- Catching up with a friend who loves quality ingredients
- Treating out-of-towners to a neighborhood gem
Location Insights
Area: Lively neighborhood corridor mixing locals and weekend brunch-goers; independent shops and cafes line Divisadero.
Safety: Generally safe with steady foot traffic; typical urban awareness recommended, especially evenings.
Nearby: Near Alamo Square and The Panhandle; retail, bars, and coffee spots create a weekend brunch scene.
Alamo SquareAlamo Square is known for its iconic Victorian homes and the famous Painted Ladies. The dining scene is eclectic, with a mix of trendy cafes, casual eateries, and upscale restaurants attracting a diverse crowd. The area has a relaxed yet lively atmosphere, popular among locals and visitors alike.
Divisadero CorridorThe Divisadero Corridor is a bustling stretch known for its dynamic dining and nightlife scene, featuring innovative restaurants, bars, and boutique shops. It draws a hip, urban crowd looking for contemporary and diverse culinary experiences in a walkable, vibrant setting.
Practical Information
Opening Hours
Monday
Tuesday
Wednesday
Thursday
Friday09:00–15:00
Saturday09:00–15:00
Sunday09:00–15:00
Available: Reservations, Takeout, Outdoor seating
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