Seemor
Tiny Wine Bar & ShopB+Worth Trying
21 Foley St, London W1W 6DR
· Restaurant, Bar, Latin American restaurant
· 4.9/5 Google (477 reviews)
Reservations · Delivery · Takeout · Outdoor seating
Cozy Fitzrovia wine bar with creative Latin-Nikkei small plates, standout wines, and warm service; delicious but portions run small and prices lean high.
Why it gets a B+ for overall quality
Tiny Wine Bar & Shop delivers solid neighborhood dining with strong food quality anchored by standout ceviche and octopus, paired with attentive, knowledgeable service that enhances the wine-forward experience. However, inconsistent execution on acidity and texture, combined with tight quarters and small portions relative to premium pricing, prevents it from reaching grade A territory. It's a worthwhile destination for wine enthusiasts and adventurous seafood lovers seeking an intimate Fitzrovia escape.
Restaurant Summary
A snug Fitzrovia nook where candles, clinking stems, and quiet chatter make for a warm, intimate stop near Oxford Circus. Service is often gently attentive with helpful pours and suggestions, and more than one diner left saying the octopus was "mind-blowing." However, portions run small and a few guests hit service hiccups on busy nights. The cooking leans Latin with Nikkei accents—think vibrant ceviche, silky tiradito, and guava-kissed snacks—executed with good produce and a light touch. It is a wine-first bar with plates designed for sharing rather than a heavy meal, so expect finesse over fullness. Adventurous eaters and seafood fans will enjoy the creative small plates, while conservative palates may prefer the simpler snacks. For families, this is more of an adult-leaning wine spot. While you will find approachable items like pão de queijo and guacamole, the menu skews seafood-forward and citrusy. Without a kids menu and with smaller portions, it suits teens better than young children.
At a Glance
- Cozy, romantic wine bar vibe in central Fitzrovia
- Standout octopus and fresh ceviche when on form
- Knowledgeable, friendly staff with wine tastings by the glass
- Portions are small relative to price
- Occasional service inconsistencies and pacing issues
What Sets It Apart
- Latin-Nikkei seafood focus
- Curated natural and classic wines
- Intimate corner setting with outdoor perches
What People Love
- The intimate, neighborhood feel
- Octopus and ceviche with bright flavors
- Wine recommendations and tasting sips
- Outdoor corner tables for people-watching
Points of Concern
- Pricing is premium for small portions; plan on multiple plates per person
- Service can occasionally feel slow or aloof, especially with water refills
- Ceviche acidity and seasoning vary between visits
- For creative fusion plates, conservative eaters may find choices limited
Service & Dining Experience
Service StyleTable Service
Average Cost£42-60 per person
ReservationsRecommended
What to Order
- Build a meal with 1 snack, 1 ceviche, and 1 tapas per person
- Seafood-forward choices pair well with citrusy whites or an orange wine
- For vegans, try Amazonas Ceviche and guacamole with chips
Perfect For
- A date with shared plates and a great bottle
- Post-work wine and a couple of snacks
- Seafood and ceviche cravings in central London
- Small-group catch-ups on a weeknight
Location Insights
Area: Creative, central neighborhood mixing media offices, galleries, and residential streets; after-work drinks and casual date-night energy.
Safety: Generally safe, well-lit streets with steady foot traffic into the evening.
Nearby: Near Oxford Circus and Great Titchfield St lanes; many bars, cafes, shops; good for bar-hopping.
FitzroviaFitzrovia is a trendy and eclectic neighborhood with a strong creative and artistic presence. It offers a diverse dining scene ranging from casual cafes to upscale restaurants, frequented by locals and visitors seeking a lively yet somewhat relaxed atmosphere. The area is known for its mix of historic pubs, modern eateries, and boutique establishments.
Foley Street AreaThe Foley Street area is a quieter pocket within Fitzrovia, featuring a blend of small restaurants, bars, and boutique hotels. It attracts a mix of professionals during the day and a more intimate dining crowd in the evenings, offering a slightly more subdued atmosphere compared to the busier main streets.
Practical Information
Opening Hours
Monday
Tuesday16:00–22:30
Wednesday16:00–22:30
Thursday16:00–23:00
Friday13:00–23:30
Saturday13:00–23:30
Sunday
Available: Reservations, Delivery, Takeout, Outdoor seating
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