Seemor
Yaya Handmade Noodles & SushiBWorth Trying
42 Goodge St, London W1T 2QR
· Sushi restaurant, Ramen restaurant
· 4.5/5 Google (264 reviews)
Reservations · Delivery · Takeout · Outdoor seating
A small Fitzrovia spot for hand-made Chinese noodles and basic sushi with generous portions, fast counter-order service, and strong value; expect limited seating and occasional inconsistency.
Why it gets a B for overall quality
Yaya Handmade Noodles & Sushi delivers solid neighborhood quality through strong noodle execution with rich, authentic flavors and brisk, friendly service, supported by exceptional value for central London. However, occasional inconsistency in vegetarian broths and dumpling execution and severe spatial constraints prevent grade A territory—this is reliable casual dining, not destination-level excellence.
Restaurant Summary
Small and central, this spot buzzes with quick counter energy and the aroma of simmering broths. Diners praise the handmade noodles for their springy bite and hearty sauces, with one noting, "The portion was huge and very satisfying." Seating is tight but service stays brisk, and prices are friendly for the area. The cooking leans Chinese comfort—Hunan and Wuhan styles, braised beef, and duck rice—supplemented by basic sushi. Expect rich, sesame-forward sauces and chewy noodles more than cheffy flourishes. Most dishes land big on flavor, though a few found the hot-dry noodles one-note or the vegetarian broth underpowered. Families will find kid-welcoming choices like chicken katsu curry, dumplings, and milder noodles. The menu is approachable for cautious eaters, but space is limited, so strollers and big groups may struggle. Portions are generous, so sharing works well for younger diners.
At a Glance
- Handmade noodles with rich flavors and generous portions
- Strong value for central London; student-friendly pricing
- Very limited seating and comfort
- Occasional inconsistency (veg broth bland, rare undercooked dumpling report)
- Counter-order and prepayment; not full table service
What Sets It Apart
- handmade_noodles_focus
- student_friendly_pricing
- mix_of_chinese_noodles_and_basic_sushi
What People Love
- Chewy handmade noodles that soak up sauce
- Tender braised beef and satisfying duck rice
- Fast, friendly counter service
- Big portions that feel like a deal
Points of Concern
- Seating is tight and can feel cramped at rush times
- Vegetarian broth reported weak by some diners
- A few mentions of slow or curt service during busy periods
- Review patterns show overall authenticity with minor marketing-like phrasing in a few posts
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£18-28 per person
ReservationsRecommended
What to Order
- Choose nigiri or salmon rolls for simpler sushi; focus on Hunan/Wuhan noodles and braised beef for best value and flavor.
Perfect For
- Quick lunch near Goodge Street Station
- Affordable comfort-food dinner with friends
- Solo slurp session at off-peak hours
- Students seeking hearty portions
Location Insights
Area: Busy central London neighborhood with offices, students, and shoppers; casual daytime footfall and evening dining mix.
Safety: Generally safe, well-lit main streets with steady pedestrian traffic.
Nearby: Near Goodge Street Station, UCL, and the British Museum; many cafes and quick eats nearby.
FitzroviaFitzrovia is a lively and eclectic neighborhood with a mix of residential and commercial spaces. It boasts a diverse dining scene ranging from casual cafes to upscale restaurants, frequented by a creative and professional crowd. The area is known for its artistic heritage and proximity to media offices, making it popular for after-work socializing and casual dining.
Practical Information
Opening Hours
Monday08:00–22:00
Tuesday08:00–22:00
Wednesday08:00–22:00
Thursday08:00–22:00
Friday08:00–22:00
Saturday11:00–22:00
Sunday11:00–21:30
Available: Reservations, Delivery, Takeout, Outdoor seating
View full analysis on Seemor →