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SUSHI MASA -The Fine Sushi Bar-AMust Try
91 Haverstock Hill, London NW3 4RL
· Sushi restaurant, Japanese restaurant
· 4.6/5 Google (150 reviews)
Reservations · Takeout
Top-tier, intimate sushi and omakase with warm hospitality and premium fish, priced on the higher side and best for sushi devotees who book the counter.
Why it gets an A for overall quality
Sushi Masa exemplifies grade A standards through exceptional food quality and outstanding service warmth, with the chef's personal guidance elevating each omakase course. Reliable execution across multiple visits and a devoted regular following confirm this is a hidden gem that delivers premium edomae craftsmanship in an intimate, unpretentious setting—precisely what serious sushi enthusiasts seek.
Restaurant Summary
The room feels small and intimate with a serene counter where chefs hand you glistening nigiri one by one. Service reads as warm and welcoming, with several diners noting the chef talks through each course: "The pacing and explanations made the meal feel personal." This is a neighborhood hidden gem rather than a flashy destination, prized for pristine fish and calm energy. The culinary approach leans refined edomae with modern touches: classic technique, premium fish, and occasional yuzu or jalapeno accents rather than theatrics. Omakase drives the experience, and many say portions are satisfying for sushi. Pricing is premium for the quality but not Mayfair-level; expect strong value for craftsmanship if you choose the counter. For families, the space is small and prices add up, but there are accessible choices like salmon don, edamame, miso soup, and simple sushi. There is no kids menu, so conservative eaters may prefer bowls or salmon sets. If your child likes plain fish and rice, you will be fine; otherwise consider a short visit or sharing a platter.
At a Glance
- Top-tier fish quality and precise rice
- Personal omakase with chef explanations
- Satisfying portions for sushi standards
- Small room; counter seats book up
- Premium pricing can escalate for families
What Sets It Apart
- chef_counter_omakase
- neighborhood_hidden_gem
- strong_sake_flight
What People Love
- The care and calm at the counter
- Sashimi that tastes exceptionally fresh
- Thoughtful sake tasting flights
- Leaving full after omakase
Points of Concern
- Very small space; bar seating should be requested when booking
- Premium pricing relative to local casual spots
- One reservation mishap reported via booking platform with poor handling
- Isolated serious hygiene allegation in late 2024; monitor recent reports
Service & Dining Experience
Service StyleTable Service
Average Cost£42-£68 per person
ReservationsRecommended
What to Order
- For first-timers: Omakase 8 (£55) at the counter
- Value path: Salmon Don (£19.5) plus miso (£4) and Horenso Goma Ae (£7.5)
- Group share: Sashimi Jou (£38) with edamame and pickles
Perfect For
- Date-night counter omakase
- Solo sushi obsessives at the bar
- Special occasions without Mayfair glitz
- Locals seeking a quiet, high-quality dinner
Location Insights
Area: Leafy, upscale residential pocket serving professionals and families; casual-elegant dining culture.
Safety: Generally safe and well-lit with steady foot traffic on Haverstock Hill.
Nearby: Near Belsize Park tube and neighborhood shops; close to Hampstead and Primrose Hill.
HampsteadAn upscale, intellectually sophisticated neighborhood characterized by beautiful Victorian and Edwardian architecture, proximity to Hampstead Heath, and a refined dining and cultural scene.
Belsize ParkA tranquil, leafy sub-area of Hampstead known for its elegant residential streets, boutique shops, and sophisticated local dining options.
Practical Information
Opening Hours
Monday12:00–14:30, 18:00–22:00
Tuesday12:00–14:30, 18:00–22:00
Wednesday12:00–14:30, 18:00–22:00
Thursday12:00–14:30, 18:00–22:00
Friday12:00–14:30, 18:00–22:00
Saturday12:00–14:30, 18:00–22:00
Sunday12:00–14:30, 18:00–22:00
Available: Reservations, Takeout
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