Seemor
The Factory 380BWorth Trying
380 3rd Ave, New York, NY 10016
· Bar, Brunch restaurant, Cocktail bar
· 4.5/5 Google (491 reviews)
Reservations · Delivery · Takeout · Outdoor seating
High-energy Kips Bay spot for strong drinks, creative fusion bar bites, and popular bottomless brunch; great vibes, but service consistency and noise vary.
Why it gets a B for overall quality
The Factory 380 delivers solid neighborhood dining with strong food quality anchored by reliable hits like burgers, wings, and brunch sweets, paired with attentive service that keeps the energy high. However, inconsistent execution during peak hours and occasional pacing issues prevent grade A-grade performance. The lively DJ-driven atmosphere and bottomless brunch create genuine appeal for social gatherings, though the loud, crowded environment suits casual celebration more than refined dining.
Restaurant Summary
A lively Kips Bay hangout where the DJ sets a warm and bustling tone and servers keep the party moving. Expect strong drinks, upbeat playlists, and a crowd that loves to celebrate. One diner shared, "Refills arrived fast and the vibe was just right," while another noted the music can be very loud at peak times. The kitchen leans playful and cross-cultural, blending birria spring rolls, spicy tuna crispy rice, and Irish curry with bar-food comforts like a double-patty burger and Neapolitan pies. It suits brunch crews and casual nights out more than quiet dinners; execution is often tasty, though timing can slip when it is packed and buzzing. For families, early brunch is the sweet spot. There are kid-friendly staples like pizza, burgers, pancakes, and chicken & waffles, and reviews mention a welcoming staff and even games at quieter hours. Later in the day, the scene skews louder and less ideal for little ones, so plan for early seating if bringing kids.
At a Glance
- High-energy vibe with DJs, trivia, and bottomless brunch
- Creative fusion menu with reliable hits (burgers, wings, pancakes)
- Service speed and order pacing can slip during peak hours
- Loud music may hinder conversation at brunch and late night
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- bottomless_brunch_program
- creative_fusion_bar_menu
- dj_programming_and_events
- private_back_room_for_groups
What People Love
- Feel-good DJ playlists and lively crowd
- Strong, fairly priced happy hour cocktails
- Friendly servers who keep refills coming
- Burgers, wings, and brunch sweets that satisfy
Points of Concern
- Peak-time delays: food can take 30-45 minutes and refills slow when crowded
- Noise: volume often high; some guests asked staff to lower music to order
- Cocktail execution varies; an occasional miss is comped but not always fixed fast
- Creative/fusion menu - not traditional comfort food; picky eaters may struggle
Service & Dining Experience
Service StyleTable Service
Average Cost$42-$58 per person
ReservationsRecommended
What to Order
- Pair the $17 spicy rigatoni with a shared $14-$16 starter to keep value strong
- Split a $16-$17 pizza and add wings to cover a table of 2-3 affordably
- Choose brunch pancakes ($16) with coffee or a classic cocktail for a balanced check
Perfect For
- Bottomless brunch with friends
- Birthday or engagement parties in a private room
- Casual date night with strong cocktails and music
- Pre-show drinks and snacks near Gramercy/Flatiron
Location Insights
Area: Lively Kips Bay/Murray Hill corridor with young professionals, bar crawls, and casual dining energy.
Safety: Generally safe with steady foot traffic; late-night crowds typical of bar districts.
Nearby: Near apartment blocks, offices, and other bars; close to Gramercy/Flatiron and multiple bus/subway lines.
KoreatownKoreatown is a vibrant, compact neighborhood famous for its dense concentration of Korean restaurants, karaoke bars, and dessert cafes. It offers a lively dining scene that caters to both casual diners and those seeking authentic Korean cuisine, often bustling during lunch and dinner hours with a mix of locals and visitors.
Practical Information
Opening Hours
Monday16:00–02:00
Tuesday16:00–02:00
Wednesday16:00–02:00
Thursday16:00–04:00
Friday15:00–04:00
Saturday11:00–04:00
Sunday11:00–02:00
Available: Reservations, Delivery, Takeout, Outdoor seating
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