Seemor
Fox & Co. CaterersBWorth Trying
11-13 William St, Edinburgh EH3 7NG
· Sandwich shop, Cafe, Catering food and drink supplier
· 4.7/5 Google (221 reviews)
Takeout
Friendly West End cafe for hearty Scottish breakfasts, custom sandwiches, and standout scones at budget prices; expect lunchtime queues and occasional inconsistency on rotating specials.
Why it gets a B for overall quality
Fox & Co. Caterers delivers solid neighborhood cafe quality through strong food quality anchored by excellent Scottish breakfasts and scones, paired with exceptional service attentiveness that regulars praise as genuinely kind and helpful. Limited seating and peak-hour crowding prevent higher distinction, while occasional inconsistency in rotating specials keeps execution reliable but not exceptional. The grade reflects a well-executed neighborhood favorite offering outstanding value, not a destination establishment.
Restaurant Summary
On William Street in the West End, this small cafe hums with a friendly neighborhood vibe and a steady lunchtime queue. Reviews call out the team as "genuinely kind and helpful," and more than one person gushes about the giant scones that are moist inside and flaky outside. It is a spot where regulars mingle with visitors at the window bar, trading smiles over soup and rolls in a warm, bustling room. The cooking leans classic and filling rather than flashy—think full Scottish breakfasts, daily soups, and build-your-own sandwiches. The culinary approach is straightforward comfort (innovation level 3.6): dependable ingredients, simple prep, and portions that surprise for the price. Fans love the hearty breakfast box and rotating hot board, though a few note that some specials can be a bit hit or miss compared with the staples. For families, it is easy to order kid-friendly basics at budget prices. The menu has bacon or sausage rolls, porridge, soup, and those big scones, plus gluten-free bread and vegetarian options. Do avoid peak lunch if you need seats together; otherwise, the casual counter flow makes it painless to feed kids quickly.
At a Glance
- Excellent value for hearty Scottish breakfasts, soup, and scones
- Exceptionally friendly staff and helpful counter guidance
- Strong options for gluten-free, vegetarian, and dairy-free diners
- Lunchtime queues and limited seating; wait can build
- Rotating specials can be inconsistent compared with staples
What Sets It Apart
- massive_scones
- hearty_full_scottish
- custom_build_sandwich_bar
- daily_soups_and_specials
What People Love
- Huge, craveable scones that feel homemade
- Full Scottish breakfast that keeps you full
- Warm, personable banter from the team
- Customizable sandwiches with plenty of fillings
- Daily soups ideal for Edinburgh weather
Points of Concern
- Can be very busy at lunch; expect a queue and short wait
- Service flow confusion reported once during a counter process change
- Quality of some rotating specials varies; stick to staples if unsure
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£11-16 per person
ReservationsNot required
What to Order
- Pair the Homemade Soup (£3.50) with a One- or Two-Filling Roll (£4.25-£4.95) for a sub-£9 lunch
- Choose the Veggie Breakfast Box (£9.25) if you want a lighter but still filling cooked breakfast
- Try porridge (£3.95) with oat milk for a dairy-free warm start
Perfect For
- Quick, filling breakfast before sightseeing or work
- Budget-friendly lunch with generous portions
- Casual solo meal at the window bar
- Office catering or group platters without fuss
Location Insights
Area: Edinburgh West End street with independent shops and offices; daytime worker crowd mixed with visitors.
Safety: Generally safe, well-trafficked during business hours.
Nearby: Near offices, boutique retail, and transit toward Princes Street; popular takeaway lunch corridor.
West EndThe West End is a sophisticated and lively part of New Town, featuring a variety of dining options from casual cafes to fine dining restaurants. It attracts a mix of locals and visitors who appreciate its elegant streets, boutique shops, and proximity to cultural landmarks. The dining scene is diverse, with an emphasis on quality and ambiance, catering to both social and business occasions.
Practical Information
Opening Hours
Monday07:30–14:30
Tuesday07:30–14:30
Wednesday07:30–14:30
Thursday07:30–14:30
Friday07:30–14:30
Saturday
Sunday
Available: Takeout
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