Seemor
Pick & Cheese - Covent GardenA-Worth Trying
Seven Dials Market, Short's Gardens, London WC2H 9AT
· Restaurant, Vegetarian restaurant
· 4.6/5 Google (802 reviews)
Reservations
Playful conveyor-belt British cheese experience with smart pairings, lively food-hall energy, and prices that add up fast; great fun for cheese fans, but service can feel rushed and policies rigid.
Why it gets an A- for overall quality
Pick & Cheese delivers exceptional cheese quality with thoughtful, creative pairings that justify its reputation as a distinctive London dining concept. Strong staff knowledge and appealing novelty factor within Seven Dials Market elevate the experience, though modest seating comfort and timed-session pressure prevent grade A territory—this is playful, engaging dining rather than refined excellence.
Restaurant Summary
Set inside Seven Dials Market, this spot spins a parade of British cheeses past your seat on a belt, turning snacking into a game. Staff usually keep crackers topped up and explain the system, and one diner noted, "They made it easy to dive right in." The setting is lively and playful, though timed sessions and peak-hour bustle can feel brisk. The cooking ethos is cheese-first with smart, sometimes surprising pairings—think Gouda with clotted cream fudge or ash-coated goat cheese with rosemary honey. It is a contemporary, produce-driven twist on the classic cheese board, more tasting adventure than formal meal. Expect prices to climb as plates stack, but sourcing and thoughtful accompaniments carry real appeal for taster-style dining. Families can enjoy the novelty, especially in booths near the belt, though stools are less comfy. For kids, simpler options like cheddar, crackers, and mango sorbet are the safest bets; strong rinds and blues may challenge picky eaters. There is no dedicated kids menu, so plan portions by selecting gentler plates.
At a Glance
- Unique conveyor-belt cheese with creative pairings
- Strong British sourcing and generous cracker refills
- Timed dining and policy rigidity can feel rushed
- Costs add up quickly with per-plate pricing
- Bottomless Wednesday offers strong value if you plan ahead
What Sets It Apart
- conveyor_belt_cheese
- all_british_producers
- creative_pairings
What People Love
- Playful belt format that invites discovery
- Well-judged sweet-savoury pairings
- All-British producer focus
- Helpful staff who explain the system
- Bottomless Wednesday abundance
Points of Concern
- Timed 1h15 sessions and quick turnarounds may feel rushed during peak times
- Service charge surprises some guests; pricing can escalate with many plates
- Inconsistent management interactions reported by a minority; staff otherwise friendly
- Review patterns show some exuberant language typical of novelty venues but no manipulation signals
Service & Dining Experience
Service StyleTable Service
Average Cost£32-45 per person
ReservationsRecommended
What to Order
- Build a balanced flight: mild cheddar, semi-hard like Cornish Kern or Gouda, one washed rind, one blue; finish with Stilton Affogato or gelato.
Perfect For
- Pre-theatre snack adventure
- Casual date with a twist
- Cheese-tasting with friends
- Solo graze at the counter
Location Insights
Area: Bustling central food hall with tourists and office crowds; lively, casual, trend-driven.
Safety: Busy, well-lit, heavy foot traffic; generally safe with typical central London cautions.
Nearby: Near Covent Garden theatres, retail streets, and Seven Dials Market vendors; strong pre-theatre draw.
Seven DialsSeven Dials is a trendy and bustling micro-neighborhood within Covent Garden, famous for its unique layout of seven converging streets and a diverse dining scene ranging from casual eateries to upscale restaurants. The area attracts a mix of locals and visitors seeking a lively social atmosphere with a variety of culinary options in a historic setting.
Seven Dials MarketSeven Dials Market is a contemporary food hall located in the heart of Seven Dials, offering a curated selection of street food vendors and artisanal producers. It provides a casual, social dining environment popular for group outings and informal meals, reflecting the eclectic and dynamic character of the surrounding neighborhood.
Practical Information
Opening Hours
Monday12:00–21:30
Tuesday12:00–21:30
Wednesday12:00–21:30
Thursday12:00–21:30
Friday12:00–21:30
Saturday11:00–21:30
Sunday11:00–20:00
Available: Reservations
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