Seemor
Omusubi GonbeiBWorth Trying
370 Lexington Ave, New York, NY 10017
· Japanese restaurant
· 4.7/5 Google (502 reviews)
Takeout
Excellent-value Japanese onigiri and quick bites inside Katagiri market—great for grab-and-go near Grand Central, but fillings can be inconsistent and seating is minimal.
Why it gets a B for overall quality
Omusubi Gonbei delivers solid neighborhood quality through excellent rice quality and freshness paired with exceptional service speed and outstanding value under $5 per item. However, variable filling amounts and occasional soggy nori prevent higher performance, and isolated but serious safety complaints create justified caution despite many clean reports. Best appreciated as a reliable Midtown grab-and-go rather than a destination.
Restaurant Summary
Tucked inside Katagiri market near Grand Central, this counter delivers fresh, handmade onigiri and quick Japanese bites that commuters and locals grab on the run. Expect a short line that moves, efficient staff, and prices that feel like a throwback. One diner summed it up: in and out from the station in minutes with a warm rice ball in hand. The cooking leans classic and comforting, not flashy—onigiri, karaage, and occasional ramen—so the approach is straightforward Japanese comfort rather than fusion. Rice quality wins praise for texture and seasoning, though multiple reviews note variable filling amounts and the occasional rice-heavy bite. For families, this is an easy win: simple flavors, mild fillings, and multiple vegetarian and gluten-free options kids can handle. There is minimal seating, so plan to picnic at Pershing Square or Bryant Park, and note that some pre-made items are served cool rather than warm.
At a Glance
- Outstanding value for Midtown; most items under $5
- Rice quality and freshness frequently praised
- Filling amounts can be inconsistent across onigiri
- Very limited seating; primarily grab-and-go
- Isolated but serious food safety complaints reported (rare)
What Sets It Apart
- Authentic onigiri counter inside historic Japanese market
- Exceptional value in Midtown
- Broad vegetarian and brown rice options
What People Love
- High-quality rice with delicate seasoning
- Huge variety of flavors including brown rice options
- Speedy service even at peak hours
- Prices that make a full meal under $15 realistic
Points of Concern
- Inconsistent filling ratio leads to rice-heavy bites for some customers (medium frequency)
- Pre-made items can have soggy nori or be served cool (moderate mentions)
- A few serious safety complaints (foreign object, insect, illness) amid many clean experiences (low frequency, high impact)
- Review patterns show strong owner response and some generic phrasing but overall appear legitimate
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$9-$15 per person
ReservationsNot required
What to Order
- Build a meal with two onigiri plus karaage for under $12
- Choose vegetarian Ume or Kombu for gluten-free needs
- Opt for brown rice versions for a heartier texture
Perfect For
- Quick lunch before or after a Grand Central commute
- Budget-friendly Japanese snack run
- Picnic in Bryant Park with easy-to-carry bites
- Solo grab-and-go between meetings
Location Insights
Area: Busy Midtown office corridor serving commuters, office workers, and travelers near Grand Central.
Safety: Well-trafficked, well-lit business district with steady foot traffic; generally safe.
Nearby: Inside Katagiri Japanese Grocery; near Grand Central, Bryant Park, Pershing Square Plaza.
Turtle BayTurtle Bay is a primarily commercial and residential neighborhood with a mix of corporate offices and upscale apartment buildings. The dining scene caters largely to weekday office workers with a variety of quick-service lunch spots, casual eateries, and some fine dining options, creating a professional yet approachable atmosphere.
Practical Information
Opening Hours
Monday08:00–21:00
Tuesday08:00–21:00
Wednesday08:00–21:00
Thursday08:00–21:00
Friday08:00–21:00
Saturday10:00–20:00
Sunday10:00–20:00
Available: Takeout
View full analysis on Seemor →