Seemor
South Maui Fish CompanyAMust Try
1794 S Kihei Rd, Kihei, HI 96753
· Seafood restaurant, Bar, Restaurant
· 4.8/5 Google (1789 reviews)
Takeout · Outdoor seating
Ultra-fresh, generously portioned Hawaiian seafood from a beloved Kihei food truck; expect lines, occasional sell-outs, and courtyard seating.
Why it gets an A for overall quality
South Maui Fish Company exemplifies grade A standards through exceptional food quality anchored in ultra-fresh, line-caught fish and warm, knowledgeable service that elevates a casual food truck experience. Outstanding value for Maui combined with strong destination appeal and loyal repeat visits position it among the region's finest casual dining establishments. Minor operational constraints—limited seating, weather-dependent hours, occasional sauce inconsistency—prevent a higher grade but don't diminish its standing as a must-visit local institution.
Restaurant Summary
Set in a small Kihei courtyard, this food truck delivers ultra-fresh local fish with grill smoke in the air and a line that moves faster than you think. One diner summed it up: "We planned our day around coming back." Expect warm, talkative staff and simple plates that let the catch shine. The cooking is elevated traditional Hawaiian seafood—shoyu or spicy poke over rice, and seared ahi tacos with slaw and unagi drizzle. Portions are generous, prices fair for Maui, and the flavors lean clean and ocean-forward rather than fussy. Sauce can run heavy for some, and weather or sell-outs can limit options. For families, the courtyard seating and Keiki hot dog help, and kids who like simple fish, rice, or slaw will do fine. If your crew avoids seafood, choices are limited; consider pairing with nearby spots in the plaza. Portions are shareable, and takeout travels well for a sunset picnic.
At a Glance
- Fish is line-caught fresh and grilled to order
- Huge portions, especially in the ahi tacos
- Excellent value for Maui for quality received
- Parking tight and seating limited at peaks
- Hours and availability vary; sell-outs and weather impact the grill
What Sets It Apart
- line_caught_fish
- grill_theater_at_truck
- courtyard_island_vibe
What People Love
- Emotion of tasting just-caught fish
- Seeing the fish grilled right at the truck
- Generous portions that exceed expectations
- Friendly crew who explain the catch
- Tropical slaw that brightens the plate
Points of Concern
- Parking is genuinely tight; expect to circle or use nearby lots
- Menu can be restricted by weather or sell-outs; check early
- Some find spicy poke sauce heavy; ask for sauce on the side
- Occasional opening-time delays; verify on social or arrive later
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$28-$35 per person
ReservationsNot required
What to Order
- Choose shoyu poke for cleaner profile; request spicy sauce on side if unsure
- Fish tacos are shareable; consider splitting and adding a slaw
Perfect For
- Casual lunch after the beach
- Takeout for a Kalama Park sunset
- Seafood lovers chasing the freshest catch
- Travelers seeking high value over sit-down service
Location Insights
Area: Busy Kihei strip with beaches, shops, and casual eateries; strong tourist flow with local regulars.
Safety: Generally safe, high foot traffic; parking congestion common around plazas.
Nearby: Shared courtyard near bars, scooter rentals, and Foodland; walkable to Kalama Park.
KiheiKihei is a laid-back beach town with a strong local community and a steady influx of tourists. The dining scene is diverse, featuring casual seafood shacks, family-friendly eateries, and some upscale restaurants, reflecting the area's relaxed yet vibrant atmosphere.
Practical Information
Opening Hours
Monday11:30–14:30, 17:00–20:00
Tuesday11:30–14:30, 17:00–20:00
Wednesday11:30–14:30, 17:00–20:00
Thursday11:30–14:30, 17:00–20:00
Friday11:30–14:30, 17:00–20:00
Saturday11:30–14:30, 17:00–20:00
Sunday
Available: Takeout, Outdoor seating
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