Seemor
1910 Parsons GreenA-Worth Trying
277 New Kings Rd, London SW6 4RD
· Mexican restaurant
· 4.7/5 Google (187 reviews)
Reservations · Takeout · Outdoor seating
Stylish modern-Mexican with standout tacos, strong cocktails, lively room, and attentive owners; great food but noisy at peak times and pricing feels premium for portions.
Why it gets an A- for overall quality
1910 Parsons Green delivers exceptional food quality with well-executed tacos, ceviche, and cocktails that anchor an A-grade performance. Attentive, friendly service and a pleasant back terrace strengthen the experience, though occasional consistency dips and tight spacing at peak times prevent grade A territory. A solid neighborhood destination with reliable quality and genuine hospitality.
Restaurant Summary
The room feels warm and bustling, a compact neighborhood cantina where cocktails clink and plates land fast. Servers are often friendly and attentive, and the back terrace adds a breezy escape when the weather cooperates. One diner summed it up simply: "Lively energy, great tacos, and staff who make you feel welcome." Noise can spike at peak times, so expect a buzz rather than hush. The cooking leans elevated traditional with modern touches—think ceviche, tuna tostada, and deeply seasoned tacos—rather than showy fusion. It is flavor-first Mexican with premium seafood and solid steak options, and the cocktail list is a real draw. The culinary approach leans contemporary and produce-driven: recognizable classics with refined execution, more chef-led than street-style. Families will find it workable: kids often enjoy chips with guacamole, quesadillas, and flautas, though the room can be loud at peak and spice shows up across the menu. There is no explicit kids menu, but simple items and corn tortillas make ordering flexible. Brunch is a gentler entry point for younger diners.
At a Glance
- Bright, well-executed tacos, ceviche, and tuna tostada
- Engaged, friendly service with responsive ownership
- Strong cocktail program and pleasant back terrace
- Can be very noisy and tightly spaced at peak times
- Premium pricing and some portions feel modest
What Sets It Apart
- elevated_traditional_mexican_with_seafood_focus
- engaged_ownership_with_constructive_responses
- lively_cocktail_program
- neighborhood_back_terrace
What People Love
- Vivid flavors on tacos like carne asada
- Fresh, bright seafood preparations
- Cocktails that match the food
- Welcoming staff who keep the vibe easy
- A terrace that feels like a mini escape
Points of Concern
- Noise levels can make conversation difficult at peak; consider terrace or off-peak visits
- Some service reports of rushed pacing or delayed attention during busy periods
- A few dishes reported underseasoned or dry (brisket/chorizo) amid otherwise strong cooking
- Guacamole and chips priced separately may feel nickel-and-dime to some diners
Service & Dining Experience
Service StyleTable Service
Average Cost£38-52 per person
ReservationsRecommended
What to Order
- Start with guacamole (£7) and totopos (£4), then mix a seafood dish (Atun Tostada £13 or Ceviche £15) with a taco plate (Carne Asada £13). If hungry, add Quesabirria (£13) or Corn Ribs (£8).
Perfect For
- Date night with margaritas and shared plates
- Seafood lovers chasing a crisp tuna tostada and ceviche
- Local friends catch-up in a lively spot
- Brunch fans seeking Mexican-leaning plates
Location Insights
Area: Upscale residential pocket of Fulham with young professionals and families; social drinking and brunch culture.
Safety: Generally safe, well-lit high street environment with steady foot traffic.
Nearby: Near Parsons Green and New Kings Road bars, cafes, and boutiques; close to the green itself.
FulhamAn upscale residential area known for its charming streets, boutique shops, and trendy dining scene. Fulham offers a sophisticated urban lifestyle with a mix of traditional and contemporary dining options.
Parsons GreenA particularly desirable sub-area of Fulham known for its village-like atmosphere, local boutiques, and popular gastropubs.
Practical Information
Opening Hours
Monday18:00–22:30
Tuesday18:00–23:00
Wednesday18:00–23:00
Thursday18:00–23:00
Friday17:00–23:00
Saturday11:00–15:30, 17:00–23:00
Sunday11:00–15:30, 18:00–22:00
Available: Reservations, Takeout, Outdoor seating
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