Seemor

Apricity RestaurantB+Worth Trying

68 Duke St, London W1K 6JU · Modern European restaurant, Modern British restaurant · 4.7/5 Google (473 reviews)

Reservations · Outdoor seating

Creative, sustainability-led Modern British with polished service and thoughtful tasting menus; excellent for special occasions and veg-forward diners, but high prices, small portions, and occasional seasoning or service rigidity divide opinions.

Why it gets a B+ for overall quality

Apricity delivers solid modern British dining with refined, creative food quality and warm, attentive service, earning its B+ standing. However, inconsistent execution across visits—ranging from standout mains to underseasoned courses—and notably slow pacing prevent advancement to grade A territory. The minimalist, sustainability-focused design and Mayfair location appeal to dedicated diners, but the tight space and portion-to-price concerns limit broader appeal.

Restaurant Summary

Analysis incomplete - summary not generated

Service & Dining Experience

Service StyleTable Service Average Cost£85-120 per person ReservationsRecommended

Location Insights

Area: Upscale Mayfair side street with boutiques, offices, and affluent residential footfall; business and special-occasion friendly.

Safety: Well-lit, busy, and generally very safe with steady evening foot traffic.

Nearby: Near Oxford Street retail, luxury hotels, embassies, and galleries; convenient for West End and Bond Street.

SohoSoho is a lively and eclectic neighborhood famous for its diverse dining scene, ranging from casual eateries to upscale restaurants. It has a bustling social atmosphere with a mix of trendy bars, clubs, and theaters, making it a popular destination for evening outings and cultural experiences.
Golden SquareGolden Square is a small but notable area within Soho known for its concentration of media companies and stylish dining spots. It offers a slightly more refined and business-oriented atmosphere compared to the wider Soho area, with many restaurants catering to lunch crowds and after-work gatherings.

Practical Information

Opening Hours

Monday Tuesday12:00–14:30, 17:30–21:00 Wednesday12:00–14:30, 17:30–21:00 Thursday12:00–14:30, 17:30–21:00 Friday12:00–14:30, 17:30–21:00 Saturday12:00–14:30, 17:00–21:00 Sunday

Available: Reservations, Outdoor seating

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