Seemor

Apricity RestaurantB+

68 Duke St, London W1K 6JU · Modern European restaurant, Modern British restaurant · The West End

Creative, sustainability-led Modern British with polished service and thoughtful tasting menus; excellent for special occasions and veg-forward diners, but high prices, small portions, and occasional seasoning or service rigidity divide opinions.

Why this grade

Apricity delivers solid modern British dining with refined, creative food quality and warm, attentive service, earning its B+ standing. However, inconsistent execution across visits—ranging from standout mains to underseasoned courses—and notably slow pacing prevent advancement to grade A territory. The minimalist, sustainability-focused design and Mayfair location appeal to dedicated diners, but the tight space and portion-to-price concerns limit broader appeal.

The full picture

Analysis incomplete - summary not generated

Location Insights

Area vibe: Upscale Mayfair side street with boutiques, offices, and affluent residential footfall; business and special-occasion friendly.

Safety: Well-lit, busy, and generally very safe with steady evening foot traffic.

What's nearby: Near Oxford Street retail, luxury hotels, embassies, and galleries; convenient for West End and Bond Street.

Opening Hours

Sunday Monday Tuesday12:00–14:30, 17:30–20:30 Wednesday12:00–14:30, 17:30–20:30 Thursday12:00–14:30, 17:30–20:30 Friday12:00–14:30, 17:30–20:30 Saturday12:00–14:30, 17:30–20:30
See full Restaurant DNA analysis — grade reasoning, occasion fit, what to order & more →