Seemor

BelowA-?Proceed Cautiously

Name: Below
Address: 85 Piccadilly, London W1J 7NB, London, United Kingdom
Rating: 4.8

85 Piccadilly, London W1J 7NB · Cocktail bar · 4.8/5 Google (92 reviews)

Reservations

A destination-worthy Mayfair cocktail bar with creative drinks, standout service, and a cozy, upscale vibe—perfect for cocktail enthusiasts and special nights out.

Why it gets an A-? for overall quality

Preliminary Grade: This restaurant has only 92 reviews, which is below our 50-review minimum for reliable grading. This grade should be considered preliminary until more reviews are available. Below delivers A-grade performance through exceptional, personalized service and expertly crafted cocktails in a beautifully designed space. The Mayfair location and strong destination appeal position it among the area's better cocktail bars, though occasional space constraints and premium pricing prevent it from reaching grade A territory. Consistent execution and genuine hospitality make it a compelling choice for cocktail enthusiasts.

Restaurant Summary

Step into Below and you'll find yourself in a hidden Mayfair gem where the art of cocktail-making is taken seriously, but the atmosphere is anything but stuffy. The dimly-lit, beautifully designed space sets the stage for a night of expertly crafted drinks and genuinely warm hospitality. Whether you're perched at the bar or tucked into a cozy corner, the staff—often mentioned by name—make every guest feel like a regular, offering tailored recommendations and a touch of showmanship. The culinary approach here is all about creativity and bespoke experiences. With a menu that balances inventive signature cocktails and perfectly executed classics, this is a haven for cocktail enthusiasts and adventurous drinkers. Bartenders are happy to go off-menu, crafting drinks to your taste, and the occasional nibbles and desserts are well-received, though food is not the main event. Expect premium pricing in line with Mayfair standards, but most guests agree the quality and experience justify the splurge. For families: Below is not recommended for children. The ambiance is distinctly adult, with no kid-friendly options or activities. If you're seeking a spot for a family outing, this isn't the place—save it for date nights, celebrations, or a sophisticated evening with friends. Reviewers occasionally mention the lack of bar snacks or limited food options, but the focus here is firmly on the drinks and the experience.

At a Glance

Standout, personalized service with staff frequently praised by name.
Creative, expertly crafted cocktails—both signature and bespoke.
Gorgeous, intimate design and prime Mayfair location.
Expensive pricing typical for the area; not a budget option.
Not suitable for children or large groups—adult, intimate vibe.

What Sets It Apart

bespoke_cocktails
intimate_design
exceptional_staff

What People Love

The staff's genuine hospitality and drink knowledge
Creative, delicious cocktails tailored to individual tastes
The cozy, upscale ambiance and design details
Feeling like a valued guest, not just another customer
The sense of discovery—many call it a 'hidden gem'

Points of Concern

Pricing is high, even by London standards—expect £15-18 per cocktail.
Limited food options; some guests wish for more bar snacks.
Space can be cramped and busy at peak times.
A few isolated reports of defensive or unfriendly management responses.

Service & Dining Experience

Service StyleTable Service Average Cost£35-50 (multiple cocktails, nibbles, and dessert, based on review mentions) per person ReservationsRecommended

What to Order

Try the signature cocktails and ask for bartender recommendations.
Order nibbles or desserts if available, but don't expect a full meal.

Perfect For

A special date night or anniversary celebration
Cocktail enthusiasts seeking creative drinks
Small groups of friends looking for a sophisticated evening
Solo visitors wanting a welcoming bar experience

Location Insights

Area: Upscale, cosmopolitan, and lively; Mayfair is known for luxury, exclusivity, and a mix of business and leisure clientele.

Safety: Very safe, well-lit, and well-patrolled; high foot traffic, especially in evenings.

Nearby: Surrounded by luxury hotels, fine dining, and high-end retail; close to Green Park and major attractions.

PiccadillyA prestigious central London neighborhood characterized by elegant architecture, upscale dining, exclusive private clubs, and high-end retail experiences. The dining scene is sophisticated, featuring Michelin-starred restaurants and refined international cuisine.

St. James'sAn ultra-refined sub-district known for its historic gentlemen's clubs, premium restaurants, and discreet, sophisticated social environment.

Practical Information

Opening Hours

Monday16:00–00:00 Tuesday16:00–00:00 Wednesday16:00–00:00 Thursday16:00–00:00 Friday16:00–00:00 Saturday12:00–00:00 Sunday12:00–00:00

Available: Reservations

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