A lively Soho slice shop with excellent, generously sized pizza and unusually strong value for central London, though heat, queues, occasional reheating and isolated food-handling complaints warrant care.
Breadstall Pizza delivers strong food quality and fast, friendly service in a stylish Soho setting that rewards walk-in convenience and late-night access. Inconsistent execution during busy periods, particularly with reheating and cooking precision, prevents a higher grade, though most visits meet solid expectations for casual pizza by the slice.
Breadstall Pizza is a buzzy Berwick Street slice shop built for Soho foot traffic: quick counter ordering, visible pizza-making, music and a crowd that often keeps coming late into the evening. The recurring first impression is a huge, airy-crisp slice served at speed; one reviewer effectively described it as a slice shop that unexpectedly raised their pizza standards. The room can become hot and loud, and peak queues are real. The cooking is a confident New York-Neapolitan hybrid rather than a restrained traditional pizzeria. The dough is the star—puffy, chewy and crisp enough to hold its shape—while vodka sauce, hot honey, chicken Parmesan and beef shin give the menu a modern, highly crowd-pleasing edge. Most diners find the £7-8 quarter generous and worthwhile, although a minority report dry, reheated, burnt or undercooked slices, suggesting that timing and preparation matter. Families can manage the format well: Margherita, pepperoni and chicken Parmesan are familiar choices, quarters are large enough to share, and indoor seating is available. However, this is not a quiet family restaurant, and the hot, lively environment may be tiring for younger children. Vegan diners should plan carefully because the supplied menu lists vegetarian pizzas but no vegan option.
Area vibe: Lively, entertainment and dining-focused West End district known for nightlife and diverse eateries.
Safety: Busy and well-lit at night though can be noisy and crowded; watch belongings in late hours.
What's nearby: Near Berwick Street Market, Oxford Circus, Tottenham Court Road, and numerous restaurants, bars and theatres.