Quality Roman-style pizza slices and focaccia sandwiches in a calm Covent Garden pocket, with occasional waits and mixed service speed but strong value for central London.
Chill Since '93 delivers solid neighborhood dining through strong food quality anchored by crisp Roman-style pizza and generous focaccia sandwiches, supported by appealing outdoor seating in a quiet Covent Garden pocket. However, inconsistent execution—variable seasoning, occasional slow service during peak times—and isolated hygiene concerns prevent grade A territory. Loyal repeat customers and reasonable value for central London make it a reliable choice when nearby, though not a destination in itself.
Tucked just off the main drag, this spot feels calm amid the bustle. Expect crisp-edged Roman-style slices, olive-oil kissed focaccia, and staff who are often friendly and efficient. One diner summed it up: "Light, crunchy base with clean, fresh flavors." However, expect occasional waits at busy times. The cooking leans classic Italian—more elevated traditional than experimental. Highlights include buffalo mozzarella Margherita, spicy salami with hot honey, and deeply satisfying bresaola on airy focaccia. Portions on sandwiches are generous for the postcode, while whole pies carry a premium; most people mix a slice or sandwich with a drink and feel they got good value. For families, the menu is naturally kid-friendly: simple Margherita slices, ham and cheese, and Caprese will suit many younger palates. There is a vegan sandwich, but strict vegetarian or vegan diners should confirm prep practices due to an isolated cross-contact complaint. Space is small but manageable, and counter ordering keeps it straightforward.
Area vibe: Bustling shopping and theatre district with heavy foot traffic; mix of locals, office workers, and visitors.
Safety: Generally safe, well-lit, busy at most hours; petty crowding typical of tourist zones.
What's nearby: Near Covent Garden Piazza and Strand theatres; pedestrian-friendly street good for people-watching.