Firebird delivers creative Mediterranean cuisine with standout service and ambiance, but high prices and occasional service lapses mean it's best for adventurous diners seeking a special night out.
Firebird delivers exceptional Mediterranean cuisine with creative fusion elements and a stylish Soho location that draws diners as a destination. Attentive, knowledgeable service elevates the experience, but occasional inconsistencies in execution and steep pricing relative to portion sizes prevent grade A territory. Competitive with the area's better neighborhood restaurants for those seeking adventurous, contemporary dining.
Firebird. Restaurant & Wine Bar is a stylish Soho destination where Mediterranean flavors meet creative flair. The open charcoal grill and inventive menu draw food lovers seeking something beyond the ordinary, with dishes like tuna tartare, truffle halloumi, and dry-aged sirloin earning rave reviews. The ambiance is lively yet refined, with attentive staff who make guests feel genuinely welcome—especially if you snag a seat at the bar counter for a front-row view of the action. The culinary approach here is decidedly contemporary Mediterranean, blending classic techniques with global influences (think ponzu, yuzu, and miso alongside traditional ingredients). This is a spot for adventurous eaters and those who appreciate bold, experimental flavors. While the menu offers some vegetarian and pescatarian options, portions are on the smaller side and prices are firmly in the 'special occasion' bracket. Expect to pay for creativity and quality, not just quantity. For families with kids: Firebird is not especially kid-friendly. The menu lacks familiar comfort foods and leans toward sophisticated, adult palates. While a well-behaved child might enjoy the focaccia or simple grilled fish, there are no dedicated children's options or simplified dishes. If you're dining with picky eaters or little ones, you may want to look elsewhere—or be prepared for an adventurous meal.
Area vibe: Bustling, trendy Soho location with a mix of creative professionals, tourists, and locals. The vibe is energetic and cosmopolitan, with a focus on nightlife and dining.
Safety: Generally safe, well-lit, and busy into the evening. High foot traffic and visible security, though typical urban caution applies late at night.
What's nearby: Surrounded by other restaurants, bars, theaters, and boutique shops. Close to Oxford Street and major transit links.
Go for the tuna tartare, truffle halloumi, and the showy dry-aged sirloin for two to get the full Firebird experience.
Dress smart casual, be ready for noise after 9pm, and know portions are modest for the price.
Expect a stylish, energetic Soho spot with an open grill and lively bar seating that can get noisy.