Seemor
FREVD CAFÉ BAR & GALLERYB-Worth Trying
198 Shaftesbury Ave, London WC2H 8JL
· Cafe, Art gallery, Cocktail bar
· 4.4/5 Google (1055 reviews)
Reservations · Delivery
A lively, artsy basement café-bar with standout cocktails, friendly vibes, and wallet-friendly prices—though service and noise can be hit or miss.
Why it gets a B- for overall quality
FREVD delivers solid execution as a cocktail bar and café, with strong coffee and cocktail quality and distinctive basement art gallery atmosphere that justify the grade. However, inconsistent service and some quality variation, combined with cramped space during busy periods, prevent a higher standing. The exceptional value for central London and loyal following among regulars make it worth visiting for cocktails and casual hangouts, though it's best suited to adults seeking drinks and atmosphere rather than full dining.
Restaurant Summary
Step down the metal stairs and into FREVD CAFÉ BAR & GALLERY, where art, music, and cocktails collide in a lively basement hideaway. The vibe is unmistakably creative—think concrete walls adorned with rotating art, a soundtrack that swings from disco to ambient, and a crowd that ranges from students to seasoned Londoners. The cocktail menu is vast and the coffee is surprisingly excellent (with recent £1 specials drawing praise). Prices are a breath of fresh air for central London, making this a favorite for those seeking a fun night out without breaking the bank. Culinarily, FREVD is all about drinks and atmosphere. The food menu is limited to pastries and cakes, but the real stars are the cocktails—mojitos, negronis, and palomas get frequent shout-outs, and the bartenders are generally skilled (though not always consistent). If you're after a full meal or have dietary restrictions, you'll find options limited. The setting is informal and energetic, perfect for casual dates, group hangouts, or solo laptop sessions late into the night. For families: this is not a kid-focused spot. The menu lacks child-friendly meals, and the ambiance leans adult with late hours, alcohol focus, and occasional loud music. While pastries and hot chocolate are available, reviews suggest the environment is best suited to adults and older teens. If you're looking for a family brunch or dinner, there are better options nearby.
At a Glance
- Excellent value for central London—coffee and pastries are budget-friendly, cocktails are affordable.
- Unique basement art gallery setting with lively, creative energy.
- Extensive cocktail menu with several standout drinks.
- Service can be inconsistent, with some reports of rude or aggressive staff.
- Limited food and dietary options—menu is pastries only; not suitable for full meals or special diets.
- Noise levels can be high, especially late at night.
What Sets It Apart
- art_gallery_setting
- basement_location
- extensive_cocktail_menu
- house_dog
What People Love
- The creative, welcoming atmosphere and art-filled space
- Affordable, high-quality cocktails and coffee
- Friendly staff (when on form) and the house dog
- A sense of discovery—many call it a 'hidden gem'
- The ability to work or relax late into the night
Points of Concern
- Service can swing from warm and friendly to abrupt or even aggressive, depending on staff and timing.
- Noise levels and crowding are common complaints, especially on weekends.
- Cleanliness issues, particularly in the restrooms, are mentioned by several reviewers.
- Menu is extremely limited—no substantial food, few non-alcoholic or dietary options.
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£5.50-8 per person
ReservationsRecommended
What to Order
- Pair a coffee with a croissant or cinnamon bun for a light, affordable snack.
- Try the Coffee & Pastry Combo (£5.50) for best value.
- Ask bartenders for cocktail recommendations—mojitos and negronis are local favorites.
- If you have dietary restrictions, check with staff before ordering, as options are limited.
Perfect For
- Casual drinks with friends in a creative setting
- Cocktail enthusiasts seeking variety and value
- Solo visitors looking for a relaxed, artsy vibe
- Date nights with a twist
Location Insights
Area: Trendy, arts-focused central London area popular with students, creatives, and young professionals; casual, lively, and slightly bohemian.
Safety: Generally safe, well-trafficked, and well-lit; typical for central London nightlife districts.
Nearby: Close to universities, museums, and theatres; surrounded by other bars, cafes, and cultural venues.
Covent GardenA bustling, historic neighborhood with a mix of high-end restaurants, street performers, boutique shops, and iconic theaters. The dining scene is eclectic, sophisticated, and attracts a cosmopolitan crowd.
Seven DialsA charming area known for its unique boutiques, independent restaurants, and vibrant street-level dining culture with a bohemian and artistic atmosphere.
Practical Information
Opening Hours
Monday07:30–23:00
Tuesday07:30–23:30
Wednesday07:30–00:00
Thursday07:30–00:00
Friday07:30–01:00
Saturday12:00–01:30
Sunday16:00–23:00
Available: Reservations, Delivery
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