Seemor
Friends Of Ours - SerpentineBWorth Trying
Magazine Building, W Carriage Dr, London W2 2AR
· Brunch restaurant, Restaurant, Lunch restaurant
· 4.5/5 Google (72 reviews)
Reservations · Takeout · Outdoor seating
Stylish Hyde Park brunch spot with creative dishes, lovely service, and striking architecture; expect moderate-to-high park pricing and occasional service speed hiccups.
Why it gets a B for overall quality
Friends Of Ours delivers solid brunch execution anchored by strong food quality and exceptional setting appeal within the Serpentine Gallery's bright, spacious environment. However, inconsistent execution on dishes like cilbir and occasional service delays on busy days prevent grade A territory. Worth visiting for creative brunch and warm hospitality, though expect occasional operational hiccups.
Restaurant Summary
Set inside the Serpentine North Gallery, this spot feels bright and spacious with park views and a relaxed hum. Service is often called warm and attentive, with staff guiding choices and chatting with kids. One diner put it simply: "We lingered for hours and never felt rushed." The cooking leans modern and playful, more creative brunch than traditional fry-up. Think cilbir with a silky kick, XO-laced crab cakes, and sweet plates like a brûlée banana bread. Most plates delight, though a few report the odd miss on texture or seasoning, so come for the ideas as much as the comfort. Families do well here. Staff engage little ones, and there are kid-friendly standbys like eggs on toast, hash browns, bacon, and simple breads. While the menu skews inventive, you can steer kids toward familiar sides and lighter plates without fuss.
At a Glance
- Creative, globally influenced brunch in a striking gallery setting
- Friendly, helpful service with strong problem resolution
- Excellent coffee and pastry-adjacent sweet brunch options
- Occasional slow or staggered service on busy days
- Portions for some sides can feel small for price
What Sets It Apart
- gallery_architecture_setting
- creative_global_brunch
- family_welcoming_service
What People Love
- The serene park setting and modern design
- Inventive takes like cilbir and the beef rib bap
- Hash browns and French toast as reliable pleasures
- Genuinely kind staff who go above and beyond
- Coffee that satisfies discerning drinkers
Points of Concern
- Service can be slow or staggered during peak sunny weekends, with occasional missed items like water
- Some dishes divide opinion (crab cake texture, egg doneness on cilbir)
- Location premium: a few guests feel pricing is high for portion size
- Digital ordering includes an added service charge by default
Service & Dining Experience
Service StyleHybrid
Average Cost£28-44 per person
ReservationsRecommended
What to Order
- For vegetarians: Burrata and beets or tomato on toast with cashew ricotta
- For vegans: Tomato on toast and vegan cheese sauce hash browns
- For gluten-aware diners: Ask for gluten-free options noted on sides; selection is limited
Perfect For
- Post-walk brunch after exploring Hyde Park
- Relaxed catch-ups in an architecturally striking space
- Family outings with flexible, friendly service
- Solo coffee-and-brunch sessions with time to linger
Location Insights
Area: Iconic park setting drawing walkers, museum-goers, and leisure crowds; sleek gallery-adjacent space suits relaxed daytime dining.
Safety: Generally safe, busy during daylight with steady foot traffic; well-maintained public realm around galleries.
Nearby: Adjacent to Serpentine North Gallery and near Serpentine lake; lawns, paths, and cultural sites drive consistent daytime flow.
BayswaterBayswater offers a cosmopolitan dining scene with a variety of international cuisines, casual cafes, and upscale restaurants. The area is lively yet residential, popular for its proximity to Hyde Park and good transport links, attracting both locals and visitors seeking a relaxed but sophisticated atmosphere.
Notting Hill GateNotting Hill Gate is known for its boutique shops, eclectic eateries, and a bohemian vibe, offering a more intimate and stylish dining experience within the broader Bayswater area.
Practical Information
Opening Hours
Monday12:00–18:00
Tuesday10:00–18:00
Wednesday10:00–18:00
Thursday10:00–18:00
Friday10:00–18:00
Saturday10:00–19:00
Sunday10:00–19:00
Available: Reservations, Takeout, Outdoor seating
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