Seemor
HIDEB+Worth Trying
85 Piccadilly, London W1J 7NB
· Modern European restaurant, Fine dining restaurant, Restaurant
· 4.5/5 Google (4213 reviews)
Reservations
Design-forward Michelin spot in Mayfair with polished breakfasts and creative contemporary cooking; stellar wine program and setting, but service inconsistency and value concerns appear in a minority of recent reviews.
Why it gets a B+ for overall quality
This Michelin-starred restaurant excels in dramatic design and Mayfair setting, with standout breakfast and pastries that justify its reputation. However, inconsistent dinner execution—ranging from vibrant to underseasoned—and occasional service coordination lapses prevent grade A territory. The gracious service and serious wine program appeal to enthusiasts, but premium pricing paired with modest portions and variable quality across meal times keep it competitive with respected neighborhood destinations rather than among the region's finest.
Restaurant Summary
The room feels warm and polished, all pale woods and that sculptural staircase guests cannot stop photographing. Service often lands as gracious and precise, though a few nights report a wobbly front desk. One diner summed it up: "Design dazzles and breakfast sings; dinner can vary." The cooking leans contemporary and creative rather than showy, with playful touches like truffle-laced desserts and seasonal pairings. When it clicks, dishes feel vibrant and thoughtful; when it misses, flavors read muted for the price. The wine program, boosted by Hedonism access, is a serious draw for those who love to explore. For families, breakfast is the safer bet: pastries, French toast, and egg dishes that kids will actually eat, plus a relaxed morning vibe. There is no explicit kids menu noted, and some creative flourishes may challenge picky eaters at dinner, so plan accordingly.
At a Glance
- Standout breakfast and pastries with attentive morning service
- Dramatic design and Mayfair setting enhance the occasion
- Deep wine list via Hedonism partnership
- Dinner consistency and coordination vary by night
- Premium pricing with modest portions
What Sets It Apart
- spectacular_sculptural_staircase
- hedonism_wines_access
- polished_breakfast_program
- private_dining_rooms
What People Love
- Elevated breakfast classics made with care
- Beautiful plating and seasonal details
- Thoughtful wine guidance and rare bottles
- The iconic staircase and warm wood interiors
Points of Concern
- Service coordination can falter at peak (seating delays, pacing issues)
- Certain dinner dishes feel underseasoned or overcooked relative to price
- Breakfast items can be rigid on modifications or takeaway
- Pricing is genuinely high; wine markups amplify totals
Service & Dining Experience
Service StyleTable Service
Average Cost£95-125 per person
ReservationsRecommended
What to Order
- Plan £95-125 per person for three courses; add £30-60 for modest drinks. Confirm Hedonism bottle pricing before ordering.
Perfect For
- Celebratory breakfasts with pastry and coffee
- Design lovers seeking an architectural showpiece
- Wine-focused dinners with curated pairings
- Private rooms for milestone events
Location Insights
Area: Upscale Mayfair address opposite Green Park, attracting business diners, luxury shoppers, and special-occasion visitors.
Safety: Generally very safe and well-patrolled, strong foot traffic day and evening.
Nearby: Near Green Park, luxury boutiques, galleries, high-end hotels, and Hedonism Wines partner store.
MayfairMayfair is an upscale neighborhood characterized by luxury hotels, high-end restaurants, exclusive clubs, and designer boutiques. The dining scene is sophisticated, catering to a wealthy and discerning crowd, with many Michelin-starred establishments and elegant dining options. The area is safe, well-connected, and frequented by those seeking premium experiences.
Piccadilly Circus AreaThis micro-neighborhood around Piccadilly Circus is lively and busy, known for its iconic neon signs, theaters, and a mix of casual and upscale dining. It attracts a diverse crowd including tourists exploring central London and locals enjoying the nightlife and entertainment.
Practical Information
Opening Hours
Monday07:00–22:30
Tuesday07:00–22:30
Wednesday07:00–22:30
Thursday07:00–22:30
Friday07:00–22:30
Saturday09:00–22:30
Sunday09:00–22:00
Available: Reservations
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