Seemor
HUMOB+Worth Trying
12 St George St, London W1S 2FB
· Fine dining restaurant, Japanese restaurant, Restaurant
· 4.7/5 Google (578 reviews)
Reservations
Ambitious, wood-fire driven fine dining with standout dishes and polished service, but very high prices, small portions, and occasional missteps mean it shines most for special-occasion diners who value creativity over comfort.
Why it gets a B+ for overall quality
HUMO delivers exceptional food quality anchored by standout scallop, lamb, and garden salad, paired with excellent sommelier guidance and striking wood-fire design. However, inconsistent execution with temperature and pacing issues, combined with tight, uncomfortable seating, prevents grade A territory. While the chef counter experience resonates strongly, moderate uncertainty from review authenticity concerns tempers confidence in the overall assessment.
Restaurant Summary
The room feels warm and buzzing around a live fire, with chefs working inches from the counter and servers narrating the journey. Guests describe the pacing as polished when it clicks and uneven when it does not, but the prevailing vibe is <b;sleek and celebratory. One diner summed it up: "The scallop sang, the lamb sealed the deal, and the wine pairing tied it all together." The culinary approach leans contemporary wood-fire with Japanese accents: refined aging, smoke, and tart-sweet contrasts rather than big comfort-food hits. Expect precise, creative plates where scallop, garden salad, monkfish, and wagyu often shine, with lobster and some raw fish more divisive. Portions are intentionally small and prices are high; value rests on craft and storytelling over sheer quantity. Families should know this is not a kid-focused venue. There is no kids menu, portions are small, and flavors are adventurous. The most accessible items for children might be the Garden Salad or a simply handled fish, but with limited adjustments and a lively, warm room, HUMO is better suited to dates and celebrations than family dining.
At a Glance
- Standout scallop, lamb, garden salad, and monkfish with elegant smoke and balance
- Engaged service and excellent sommelier pairings, especially at the chef counter
- Portions are very small; several guests left hungry without extra courses
- Pacing and temperature can be uneven, especially at late seatings
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- wood_fire_cooking_central_stage
- chef_counter_experience
- high_level_sommelier_pairings
- design_led_space
What People Love
- The drama and aroma of the open fire
- Refined, clean flavors with Japanese accents
- Chef engagement at the counter
- Thoughtful wine pairings that elevate courses
- Sleek, design-forward room
Points of Concern
- Pricing is genuinely high for the portion sizes; several diners supplemented with extra dishes
- Pacing and plate temperature fluctuate, particularly during late services
- Some dishes (lobster, certain raw fish) divide opinion compared to signature hits
- Review patterns show signs of potential manipulation (template owner replies and marketing-style language) which may not reflect typical diner experience
- Limited options for conservative palates or picky eaters
Service & Dining Experience
Service StyleTable Service
Average Cost£120-170 per person
ReservationsRecommended
What to Order
- Build a balanced a la carte: Garden Salad + Scallop + Monkfish, finish with Amalfi Lemon
- Beef lovers: share the A4 Sirloin as a supplement to the tasting for a hearty anchor
Perfect For
- Splurge date nights by the fire
- Foodies seeking a chef counter with storytelling
- Wine or cocktail pairing experiences
- Small celebratory dinners
Location Insights
Area: Upscale, luxury retail and gallery district catering to business travelers, affluent locals, and destination diners.
Safety: Well-lit, high-footfall luxury area with strong visible security; low perceived street crime risk.
Nearby: Steps from Bond Street shops, galleries, and premium hotels; convenient for West End outings.
Mayfair CentralA sophisticated dining and shopping destination featuring Michelin-starred restaurants, exclusive private members' clubs, and premium international cuisine establishments. The area represents the pinnacle of London's fine dining and social networking scenes.
St George Street PrecinctA compact, prestigious micro-location featuring boutique restaurants, designer retail, and high-end commercial spaces with an intimate, refined atmosphere.
Practical Information
Opening Hours
Monday12:00–14:30, 18:00–22:00
Tuesday12:00–14:30, 18:00–22:00
Wednesday12:00–14:30, 18:00–22:00
Thursday12:00–14:30, 18:00–22:00
Friday12:00–14:30, 18:00–22:00
Saturday12:00–14:30, 18:00–22:00
Sunday
Available: Reservations
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