Delivery · Takeout · Outdoor seating
ICCO delivers fast, budget-friendly pizza with broad appeal, but comfort and service flexibility may disappoint some diners.
ICCO delivers solid neighborhood pizzeria performance with strong food quality and exceptional speed that justify its loyal following, but inconsistent execution and food safety concerns prevent a higher grade. Convenient location and outstanding value make it a reliable choice for budget-conscious diners, though the functional space and limited menu flexibility lack the polish of grade A-grade establishments.
ICCO - "The People's Pizzeria" is a beloved fixture in Fitzrovia, serving up fast, affordable pizza to students, locals, and visitors alike. The atmosphere is lively and no-nonsense, with stainless steel tables and a steady buzz of conversation. Value is the star here: you can enjoy a freshly made 12" pizza for under £10, making it a go-to spot for anyone craving a quick, satisfying meal without breaking the bank. Service is speedy, and the counter setup keeps things moving even during busy periods.The culinary approach is classic and straightforward, focusing on familiar favorites like Margherita, Pepperoni, and Funghi. Don't expect gourmet innovation or fancy toppings—ICCO sticks to what it does best, delivering reliable, tasty pizzas with generous portions. While there are vegetarian and vegan options (including the Yecan Veccie), customization is limited, and some diners have expressed frustration at the lack of flexibility for dietary needs. If you're after creative fusion or artisanal pies, this isn't your spot—but if you want a solid, affordable pizza in central London, ICCO delivers.Families will find ICCO especially welcoming, thanks to its dedicated kids' menu (the Kiddo' Box) and approachable flavors. The menu is packed with options that appeal to younger palates, and the casual, bustling vibe means no one will bat an eye at a bit of kid chaos. However, seating comfort is basic, and the space can get crowded during peak times, so plan accordingly. Overall, ICCO is a reliable choice for families, students, and anyone seeking a quick, budget-friendly meal in the heart of London.
Area: Bustling central London neighborhood with a mix of students, office workers, and tourists; casual, energetic vibe.
Safety: Generally safe and well-trafficked, but some reviews mention petty theft and lack of active security.
Nearby: Near Oxford Street, University College London, and multiple offices; surrounded by other casual eateries and shops.
Available: Delivery, Takeout, Outdoor seating
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