Seemor
IdaB+Worth Trying
167 Fifth Ave, London W10 4DT
· Italian restaurant, Restaurant
· 4.5/5 Google (544 reviews)
Reservations · Delivery · Takeout
Charming, warmly run neighborhood Italian with standout handmade pasta and cozy vibes, but expect small portions, slow or patchy service at peak times, and premium pricing.
Why it gets a B+ for overall quality
Ida delivers solid neighborhood trattoria quality anchored by exceptional handmade pasta and regional sauces, warm hospitality, and charming decor. However, quality variation during peak service, slow drink and course pacing, and small portions relative to price prevent grade A territory. Strong for date nights and pasta lovers willing to book early and accept tight quarters.
Restaurant Summary
From the outside, Ida looks like a postcard from a quiet Italian lane, and inside it hums with warm, lived-in charm. Guests describe friendly faces, soft light on bottle-lined shelves, and little rituals like the whole room joining a birthday song. One diner summed it up: "It felt like dinner in a family kitchen," though at peak times the room can feel a touch rushed as second sittings roll in. The cooking leans classic and ingredient-first—handmade pasta with slow-cooked ragus, burrata with ripe tomatoes, and the occasional seafood ragu or cuttlefish ink linguine. The culinary approach feels elevated traditional: simple dishes executed with care rather than fireworks. Most praise the pasta as deeply satisfying, while consistent critiques focus on small portions and a price point that edges into special-occasion territory. For families, this can work well if kids like simple fare. The menu offers linguine pomodoro at £12 and easygoing desserts like affogato or cake of the day. Space is tight and service can lag when busy, so early bookings are smoother. There is no explicit kids menu, but straightforward dishes make it approachable for younger diners who enjoy pasta.
At a Glance
- Handmade pasta and regional ragus earn frequent praise
- Cozy, family-run atmosphere ideal for date nights and small celebrations
- Portions frequently described as small for the price
- Service pacing can be slow at peak and tables may feel time-pressured
- Reservations recommended; waitlist confirmations can be confusing
What Sets It Apart
- handmade_pasta_program
- family_run_storytelling
- intimate_trattoria_vibe
What People Love
- Warm, welcoming staff and family feel
- Hand-cut tagliatelle with rich ragus
- Charming, softly lit room
- Simple starters like burrata and sourdough
Points of Concern
- Small portions relative to price mentioned by many diners
- Slow initial service (water/drinks) during busy periods
- Booking and waitlist communication can be unclear for some guests
- Review patterns show signs of potential expectation inflation (high hype language) which may not reflect every visit
Service & Dining Experience
Service StyleTable Service
Average Cost£36-46 per person
ReservationsRecommended
What to Order
- For a balanced meal: Burrata (£9) + Tagliatelle al ragù marchigiano (£17) + Affogato (£6).
- For vegetarians: Caprino with roasted peppers (£8) + Tagliatelle Alla Norma (£16) + Torta del giorno (£8).
- Light option: Affettato misto (£10) to share + Linguine al Pomodoro (£12).
Perfect For
- A cozy pasta-focused date night
- Small birthdays with a personal touch
- Locals seeking a neighborhood Italian with handmade pasta
- A relaxed dinner with a classic bottle of Italian wine
Location Insights
Area: Residential-meets-local high street with indie shops and a calmer, community feel; draws locals and destination diners seeking a cozy night out.
Safety: Generally safe, well-trafficked in evenings; intimate venue with standard urban awareness.
Nearby: Near Queen's Park and Kensal Rise corridors; mix of bars, cafes, and small boutiques; not a heavy tourist zone.
North KensingtonA dynamic urban neighborhood with a rich cultural heritage, featuring eclectic dining options, street markets, and a bohemian atmosphere blending historic charm with contemporary urban living.
Ladbroke GroveA trendy sub-area known for its artistic community, vintage shops, and diverse culinary scene, with strong connections to London's alternative and music cultures.
Practical Information
Opening Hours
Monday
Tuesday18:00–22:30
Wednesday18:00–22:30
Thursday18:00–22:30
Friday18:00–22:30
Saturday18:00–22:30
Sunday12:30–15:00
Available: Reservations, Delivery, Takeout
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