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Maido To GoB?Proceed Cautiously

Name: Maido To Go
Address: 199-205 Haverstock Hill, Belsize Park, London NW3 4QG, London, United Kingdom
Rating: 4.7

199-205 Haverstock Hill, Belsize Park, London NW3 4QG · Sushi takeaway · 4.7/5 Google (52 reviews)

Delivery · Takeout · Outdoor seating

High-quality sushi takeaway with creative options and premium pricing, but portion sizes and consistency may disappoint value-seekers.

Why it gets a B? for overall quality

Preliminary Grade: This restaurant has only 52 reviews, which is below our 50-review minimum for reliable grading. This grade should be considered preliminary until more reviews are available. Maido To Go delivers solid sushi quality with creative signature rolls and reliable service, earning a grade B rating. However, quality inconsistency over time and repeated feedback about small portions relative to premium pricing prevent a higher grade. Best suited for sushi enthusiasts willing to prioritize creativity and freshness over value and portion size.

Restaurant Summary

Maido To Go delivers a premium sushi takeaway experience in London, offering a creative menu that goes well beyond the basics. With signature rolls like Volcano Tuna and Sizzling Salmon, and a full range of sashimi, donburi, and vegetarian options, this spot appeals to sushi lovers looking for quality and variety. The setting is casual—think counter in a posh supermarket rather than a sit-down restaurant—so it's best for those who want great food on the go.The culinary approach here is contemporary Japanese with a playful twist, featuring inventive rolls and chef's specials that set it apart from standard takeaway fare. Expect premium ingredients and a focus on freshness, but be prepared for smaller portions and prices that rival some dine-in establishments. This is a place for adventurous eaters and sushi aficionados who appreciate creative combinations and are willing to pay for quality.For families with kids, Maido To Go offers several approachable options—simple maki rolls, chicken skewers, and hot dishes like gyoza and spring rolls. While there's no dedicated kids' menu, the variety of vegetarian and mild-flavored items means most children will find something to enjoy. However, picky eaters or those expecting large portions may be less satisfied, so it's best for families who already enjoy Japanese cuisine.

At a Glance

High-quality sushi with creative signature rolls and chef's specials
Wide range of vegetarian and pescatarian options
Premium pricing and small portions may disappoint value-seekers
Consistency and quality control have declined according to some repeat customers
Takeaway/counter service only—no dine-in experience

What Sets It Apart

creative_signature_rolls
vegetarian_set_menu
premium_ingredients

What People Love

Freshness and quality of the sushi
Creative signature rolls like Volcano Tuna
Friendly staff and efficient service
Wide range of vegetarian options
Convenience for quick meals

Points of Concern

Portion sizes are consistently described as small for the price
Some repeat customers report a decline in quality and value over time
No dine-in option—strictly takeaway/counter service
Premium pricing may not match expectations for all diners

Service & Dining Experience

Service StyleCounter With Seating Average Cost£22-32 per person ReservationsNot required

What to Order

Opt for set menus for best value if ordering for one or two people
Vegetarians should try the Vegetarian Set or Agedashi Tofu
Signature rolls like Volcano Tuna and Sizzling Salmon are unique to this spot

Perfect For

Sushi lovers seeking creative rolls and premium ingredients
Locals wanting a quick, high-quality Japanese meal
Solo diners or small groups looking for convenient takeaway
Vegetarians and pescatarians seeking variety

Location Insights

Area: Likely a mixed commercial area given the mention of a Budgens supermarket; casual, convenient for locals and office workers.

Safety: No safety concerns reported; typical for London commercial districts.

Nearby: Located within or adjacent to a Budgens supermarket; surrounded by other shops and residential buildings.

Belsize ParkAn elegant, tranquil neighborhood with a refined dining scene featuring upscale cafes, boutique restaurants, and sophisticated gastropubs. Known for its intellectual and cultural atmosphere with proximity to Hampstead Heath.

Practical Information

Opening Hours

Monday09:00–17:00 Tuesday09:00–17:00 Wednesday09:00–17:00 Thursday09:00–17:00 Friday09:00–17:00 Saturday09:00–17:00 Sunday11:30–17:30

Available: Delivery, Takeout, Outdoor seating

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