Seemor
Nom Nom RestaurantBWorth Trying
134 F-G, Kingsland Rd, London E2 8DY
· Vietnamese restaurant
· 4.6/5 Google (767 reviews)
Delivery · Takeout
Well-loved Vietnamese spot on Kingsland Road delivering flavorful pho, steamed rice rolls, and a large vegan selection at fair prices, but with recurring complaints about cash-only/card issues, hygiene rating concerns, and uneven service.
Why it gets a B for overall quality
Nom Nom delivers reliable Vietnamese comfort food with standout pho and steamed rice rolls that keep regulars returning, supported by warm, attentive service and fair pricing. However, inconsistent execution with occasional bland dishes and recurring hygiene concerns prevent a higher grade. The casual Kingsland Road spot excels as a neighborhood favorite but lacks the polish and reliability expected of grade A establishments.
Restaurant Summary
A cozy Kingsland Road staple where steaming bowls of pho and delicate rice rolls land fast at your table, the room feels warm and bustling and servers often keep things light with humor. One diner said the baguette sandwich “took me back to Hanoi for a minute,” while another swore the steamed rice rolls are a must every visit. The cooking leans traditional Vietnamese with a few playful vegan twists—think aubergine-based “mango fish” and seaweed-mushroom “scallops”—so the approach is elevated but familiar rather than flashy. Prices are gentle for the neighborhood, and regulars return for pho, banh cuon, and the expansive vegan spread. Critiques cluster around occasional bland plates, uneven seafood texture, and service hiccups during payment—so arrive expecting casual, fast-paced service, not fine dining polish. Families will find simple items kids often accept—plain rice, egg fried rice, mild curries, and noodle soups—though there is no dedicated kids menu. Be aware that baby seating can be limited and was badly handled in one detailed report. If you have picky eaters, default to mild soups or fried rice and check spice levels; if you need a high chair, call ahead and confirm availability.
At a Glance
- Flavorful pho and standout steamed rice rolls draw repeat locals
- Extensive vegan options rival nearby competitors
- Recurring complaints about cash-only or bank transfer requests
- Mixed reports on hygiene rating and a few sickness claims
- Service can falter with large groups and infant seating
What Sets It Apart
- extensive_vegan_vietnamese_menu
- beloved_banh_cuon_specialty
- affordable_pricing_on_restaurant_row
What People Love
- Brothy, aromatic pho that feels nourishing
- Delicate, fresh banh cuon dipped in nuoc cham
- Playful vegan takes like mango aubergine 'fish'
- Friendly staff who keep the mood upbeat
- Wallet-friendly pricing for the area
Points of Concern
- Payment irregularities: multiple recent reports of cash-only or bank transfer after meals
- Hygiene concerns: repeated mentions of low rating and a few sickness claims; check latest status
- Inconsistency: occasional bland or rubbery dishes amid many strong meals
- Family logistics: limited high chairs and a poor resolution incident for a baby
- Review patterns show signs of potential manipulation (very high five-star share and some marketing-like language) which may not reflect typical diner experience
Service & Dining Experience
Service StyleTable Service
Average Cost£20-30 per person
ReservationsNot required
What to Order
- Start with Golden Pancake (£6.20) then a noodle soup (£6.80-£7.50) and share a curry (£8.75) for a varied, affordable meal
- Vegan diners: try Seitan Pho (£6.80) plus Stir Fried Vegan Scallops (£8.75)
Perfect For
- A quick, comforting pho night on Kingsland Road
- Mixed-diet groups seeking strong vegan and meat options
- Casual catch-ups where value matters
- Regular rotation spot for locals who love Vietnamese staples
Location Insights
Area: Trendy East London corridor known for Vietnamese eateries, bars, and creative crowd; mix of locals and visitors.
Safety: Generally busy and well-trafficked in evenings; typical urban awareness advised late night.
Nearby: Cluster of Vietnamese restaurants on Kingsland Road, near Shoreditch nightlife and Hoxton galleries.
HackneyA trendy and eclectic neighborhood with a thriving food scene, featuring independent restaurants, street art, and a mix of historic and modern architecture
DalstonA dynamic sub-area known for its alternative culture, vintage shops, and diverse dining options
Practical Information
Opening Hours
Monday12:00–15:00, 17:00–22:30
Tuesday12:00–15:00, 17:00–22:30
Wednesday12:00–15:00, 17:00–22:30
Thursday12:00–15:00, 17:00–22:30
Friday12:00–15:00, 17:00–23:00
Saturday12:00–23:00
Sunday12:00–22:30
Available: Delivery, Takeout
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