Well-loved Vietnamese spot on Kingsland Road delivering flavorful pho, steamed rice rolls, and a large vegan selection at fair prices, but with recurring complaints about cash-only/card issues, hygiene rating concerns, and uneven service.
Nom Nom delivers reliable Vietnamese comfort food with standout pho and steamed rice rolls that keep regulars returning, supported by warm, attentive service and fair pricing. However, inconsistent execution with occasional bland dishes and recurring hygiene concerns prevent a higher grade. The casual Kingsland Road spot excels as a neighborhood favorite but lacks the polish and reliability expected of grade A establishments.
A cozy Kingsland Road staple where steaming bowls of pho and delicate rice rolls land fast at your table, the room feels warm and bustling and servers often keep things light with humor. One diner said the baguette sandwich “took me back to Hanoi for a minute,” while another swore the steamed rice rolls are a must every visit. The cooking leans traditional Vietnamese with a few playful vegan twists—think aubergine-based “mango fish” and seaweed-mushroom “scallops”—so the approach is elevated but familiar rather than flashy. Prices are gentle for the neighborhood, and regulars return for pho, banh cuon, and the expansive vegan spread. Critiques cluster around occasional bland plates, uneven seafood texture, and service hiccups during payment—so arrive expecting casual, fast-paced service, not fine dining polish. Families will find simple items kids often accept—plain rice, egg fried rice, mild curries, and noodle soups—though there is no dedicated kids menu. Be aware that baby seating can be limited and was badly handled in one detailed report. If you have picky eaters, default to mild soups or fried rice and check spice levels; if you need a high chair, call ahead and confirm availability.
Area vibe: Trendy East London corridor known for Vietnamese eateries, bars, and creative crowd; mix of locals and visitors.
Safety: Generally busy and well-trafficked in evenings; typical urban awareness advised late night.
What's nearby: Cluster of Vietnamese restaurants on Kingsland Road, near Shoreditch nightlife and Hoxton galleries.