Playful conveyor-belt British cheese experience with smart pairings, lively food-hall energy, and prices that add up fast; great fun for cheese fans, but service can feel rushed and policies rigid.
Pick & Cheese delivers exceptional cheese quality with thoughtful, creative pairings that justify its reputation as a distinctive London dining concept. Strong staff knowledge and appealing novelty factor within Seven Dials Market elevate the experience, though modest seating comfort and timed-session pressure prevent grade A territory—this is playful, engaging dining rather than refined excellence.
Set inside Seven Dials Market, this spot spins a parade of British cheeses past your seat on a belt, turning snacking into a game. Staff usually keep crackers topped up and explain the system, and one diner noted, "They made it easy to dive right in." The setting is lively and playful, though timed sessions and peak-hour bustle can feel brisk. The cooking ethos is cheese-first with smart, sometimes surprising pairings—think Gouda with clotted cream fudge or ash-coated goat cheese with rosemary honey. It is a contemporary, produce-driven twist on the classic cheese board, more tasting adventure than formal meal. Expect prices to climb as plates stack, but sourcing and thoughtful accompaniments carry real appeal for taster-style dining. Families can enjoy the novelty, especially in booths near the belt, though stools are less comfy. For kids, simpler options like cheddar, crackers, and mango sorbet are the safest bets; strong rinds and blues may challenge picky eaters. There is no dedicated kids menu, so plan portions by selecting gentler plates.
Area vibe: Bustling central food hall with tourists and office crowds; lively, casual, trend-driven.
Safety: Busy, well-lit, heavy foot traffic; generally safe with typical central London cautions.
What's nearby: Near Covent Garden theatres, retail streets, and Seven Dials Market vendors; strong pre-theatre draw.
Go for the Cornish Gouda with clotted cream fudge and finish with the Port & Stilton affogato.
It’s casual and fun but expect timed seating, brisk service, and taster-sized plates that can add up in cost.
Bright, buzzy and playful, with a conveyor-belt of cheeses keeping the energy high.