Seemor
PIDE & COA-Worth Trying
38 Kingsway, London WC2B 6EX
· Turkish restaurant
· 4.6/5 Google (148 reviews)
Delivery · Takeout
Authentic Turkish pide and lahmacun with warm vibes and fair central London pricing, but expect automatic service charge, occasional service lapses, and uneven portions.
Why it gets an A- for overall quality
Pide & Co delivers exceptional food quality with authentic stone-oven pide and lahmacun that resonates strongly with Turkish cuisine enthusiasts, supported by solid repeat-visit loyalty. Service friendliness and a convenient Holborn location enhance the experience, though occasional consistency variations and tight spacing prevent grade A territory. A reliable neighborhood favorite for authentic Turkish comfort food.
Restaurant Summary
On Kingsway in Holborn, PIDE & CO feels warm and welcoming rather than flashy. Reviewers talk about dough hitting the table hot and crisp, and one said, "the pide tasted like home". Service is often friendly and upbeat, though a few guests hit slow patches at peak times. The kitchen leans classic Turkish with a stone-oven focus: lahmacun thin and crackly, kuşbaşı and four-cheese pides, and slow-cooked tandir. It is about authenticity and fresh bake over theatrics, ideal for diners who crave comforting, traditional flavors rather than fusion twists. Families fare well here: cheese or spinach pide, chicken skewers, rice and roasted potatoes are easy wins, and desserts like sütlaç are gentle finishes. There is no explicit kids menu, but the offerings are kid-friendly by nature; just note the automatic service charge and that tea is not complimentary.
At a Glance
- Authentic stone-oven pide and standout lahmacun
- Friendly vibe and convenient Holborn location
- Automatic 12.5% service charge and paid tea surprise some diners
- Service can be slow or inattentive at peak times
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- stone_oven_pide_focus
- authentic_turkish_flavors
- central_holborn_location
What People Love
- Fresh, hot stone-oven bakes
- Authentic taste praised by Turkish diners
- Fast service on many visits
- Cozy, stylish room without fuss
- Reasonable prices for central London
Points of Concern
- Service inconsistency: some guests report slow seating or unattended tables during busy times
- Pricing friction: tea charged and automatic 12.5% service add surprise certain diners
- Portion variability: a few mention small portions or cheese-heavy balance
- Review patterns show signs of potential manipulation (high 5-star share, templated owner replies, marketing language) which may not reflect typical diner experience
- For adventurous palates: traditional focus may feel limited if seeking fusion or experimental dishes
Service & Dining Experience
Service StyleTable Service
Average Cost£27-38 per person
ReservationsNot required
What to Order
- Share two meze (£7-9.50 each) and one pide (£11-16) for two; add a dessert (£7-9) to finish
- Families: order Four Cheese or Spinach Pide plus Rice (£3) for kid-friendly ease
- Value lunch: Classic Lahmacun (£7) plus Lentil Soup (£7.50)
Perfect For
- Casual dinner before a show
- Quick, satisfying lunch near Holborn station
- Comfort-food cravings for Turkish classics
- Small groups sharing meze and pide
Location Insights
Area: Busy central district serving office workers, students, and theatergoers; fast-paced with steady footfall.
Safety: Generally safe, well-lit arterial road with heavy pedestrian traffic and good evening activity.
Nearby: Near Holborn station, LSE, and West End theaters; offices and campuses drive lunch and early dinner.
HolbornHolborn is a busy commercial and legal district with a strong presence of offices and cultural venues. The dining scene here is eclectic, ranging from casual eateries to upscale restaurants, catering to professionals during the day and visitors in the evening.
KingswayKingsway is a major thoroughfare lined with a mix of corporate offices, eateries, and retail outlets. It serves as a convenient dining spot for nearby workers and visitors, offering a blend of quick service and sit-down restaurants in a bustling urban setting.
Practical Information
Opening Hours
Monday11:30–21:00
Tuesday11:30–21:00
Wednesday11:30–21:00
Thursday11:30–21:00
Friday11:30–21:00
Saturday11:00–21:00
Sunday11:00–21:00
Available: Delivery, Takeout
View full analysis on Seemor →