Seemor

PureB-Worth Trying

Name: Pure
Address: 72 Baker St, London W1U 6TA, London, United Kingdom
Rating: 4.3

72 Baker St, London W1U 6TA · Health food restaurant, Box lunch supplier, Breakfast restaurant · 4.3/5 Google (387 reviews)

Delivery · Takeout · Outdoor seating

Pure delivers quick, healthy meals and coffee in a casual, modern setting at budget-friendly prices, but expect some inconsistency in food quality and service.

Why it gets a B- for overall quality

Pure delivers reliable value and exceptional comfort for a budget health-food spot in central London, with ample seating and thoughtful amenities that support both quick meals and longer work sessions. However, inconsistent portion sizes and protein content across dishes, combined with occasional service lapses during busy periods, prevent the grade from climbing higher. The menu's familiar health-focused approach and strong value proposition make it a solid neighborhood choice, though not a destination restaurant.

Restaurant Summary

Pure is a bright, modern spot in central London that caters to health-conscious diners seeking quick, affordable meals. The vibe is casual and welcoming, with plenty of seating (including a spacious downstairs area) and thoughtful touches like free wifi and charging stations. Whether you're grabbing a breakfast wrap, a vegan croissant, or a warming soup, you'll find the atmosphere relaxed—perfect for a solo work session or a casual catch-up.The culinary approach here is familiar health food with a global twist, offering wraps, salads, and breakfast items with vegan and vegetarian options. While not pushing culinary boundaries, Pure delivers on its promise of accessible, nutritious fare at budget-friendly prices. Expect straightforward presentations and a focus on fresh ingredients, though some diners have noted inconsistencies in portion size and protein content.For families: The menu includes approachable items like toasties, wraps, and breakfast options that most kids will recognize, though there are no direct mentions of children's meals or amenities. The casual setting and quick service make it a viable choice for families, but picky eaters may find the health-focused menu less appealing. If your little ones love simple sandwiches or breakfast wraps, they'll be fine; if not, you may want to check the menu first.

At a Glance

Excellent value for central London—most meals under £10.
Spacious, comfortable seating with free wifi and charging stations.
Good range of vegan, vegetarian, and gluten-free options.
Inconsistent portion sizes and protein content in some dishes.
Service can be slow or curt during busy times.

What Sets It Apart

health_focused_menu
spacious_downstairs_seating
discounts_for_reusable_cups

What People Love

The sausage & egg wrap is a breakfast favorite
Vegan croissants and plant-based options are a hit
Friendly staff and positive energy from the team
Spacious, comfortable seating—especially downstairs
Affordable prices for quality food in a prime location

Points of Concern

Some dishes arrive with minimal protein or small portions—check before ordering if you're hungry.
Occasional complaints about food freshness (e.g., overripe avocado) and inconsistent quality.
Service can be slow or less attentive during peak hours.
A few reports of unclean toilets and lack of recycling facilities.

Service & Dining Experience

Service StyleCounter With Seating Average Cost£10-14 per person ReservationsNot required

What to Order

Try the breakfast wraps or vegan croissants for a quick, satisfying start.
Lunch wraps and soups offer good value and flavor—ask about daily specials.
If portion size is a concern, consider ordering a side or snack pot.

Perfect For

A quick, healthy lunch between meetings
Remote work or study sessions with coffee and wifi
Breakfast on the go before a day of sightseeing
Solo diners seeking a relaxed, no-pressure environment

Location Insights

Area: Central London, busy commercial and office district with a mix of tourists and professionals; casual, modern vibe.

Safety: Generally safe, well-lit, and high foot traffic; no significant safety concerns reported.

Nearby: Close to Baker Street Underground, offices, shops, and tourist attractions like Madame Tussauds; surrounded by other cafes and eateries.

MaryleboneA refined and upscale neighborhood with a mix of fine dining restaurants, boutique shops, and cultural venues. The dining scene is characterized by sophisticated, international cuisine and trendy gastropubs.

Marylebone VillageA compact, walkable area with a village-like feel, featuring high-end restaurants, artisanal cafes, and boutique establishments.

Practical Information

Opening Hours

Monday06:30–19:30 Tuesday06:30–19:30 Wednesday06:30–19:30 Thursday06:30–19:30 Friday06:30–18:00 Saturday07:30–18:00 Sunday08:30–17:00

Available: Delivery, Takeout, Outdoor seating

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