Seemor

Reverend J W SimpsonB+

32 Goodge St, London W1T 2QJ · Cocktail bar · Fitzrovia

Inventive, conversation-friendly speakeasy with expert, bespoke cocktails and occasional service friction; best for craft drink lovers who value creativity over volume pours.

The verdict

Reverend J W Simpson delivers expertly crafted cocktails and exceptional spirits knowledge that justify its loyal following, but inconsistent execution and occasional service friction during busy periods prevent a higher grade. The intimate speakeasy aesthetic suits its date-night positioning, though solo-bartender waits and cramped seating create friction that outweighs the charm for some guests.

One caveat: Occasional reports of rude or confrontational management on busy nights

What to order

What diners say

Opening Hours

Sunday Monday Tuesday Wednesday17:00–23:30 Thursday17:00–23:30 Friday17:00–00:30 Saturday17:00–00:30
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