Seemor
SaborB+Worth Trying
35-37 Heddon St, London W1B 4BR
· Spanish restaurant, Fine dining restaurant
· 4.6/5 Google (2098 reviews)
Outdoor seating
Vibrant Michelin-starred Spanish spot where octopus and suckling pig dazzle, but expect premium prices, occasional saltiness, and counter buzz with potential waits.
Why it gets a B+ for overall quality
Sabor delivers exceptional food quality anchored by celebrated signature dishes and knowledgeable staff who elevate the counter-side theater experience. However, inconsistent seasoning and execution on specials, combined with variable pacing during busy service, prevent it from reaching grade A standards despite its Michelin recognition. The attractive West End location and strong destination appeal make it worth seeking out for adventurous diners willing to navigate occasional service variability.
Restaurant Summary
On Heddon Street’s pedestrian lane, Sabor hums with counter-side theater and celebratory energy. Diners rave about servers who keep the experience personable and the chefs who turn the bar into a show, with one guest noting it felt like “dinner and a performance.” The vibe is lively and buzzing, not hushed, and most leave talking about the octopus and pig—though a few mention pacing hiccups and seasoning that leans salty. The culinary approach leans elevated Spanish with regional cues: modern takes on classics like octopus with mojo rojo, arroz negro crowned with monkfish, and the famed Segovian suckling pig. Portions follow a tapas rhythm—order a mix and share—and the ingredients and execution justify the premium for many, even if some find the value better upstairs than at the crowded bar. Expect robust flavors, premium sourcing, and some nightly specials that can stretch wait times. Families will find a few friendly anchors like pan tomate and tortilla, but much of the menu skews toward seafood, pork, and bold sauces. There is no explicit kids menu, and counter seating can be warm and bustling. If your crew enjoys adventurous eating, it can be a memorable outing; if not, plan around the simpler dishes and consider booking upstairs for a calmer setting.
At a Glance
- Octopus and suckling pig are standout signature dishes
- Engaging chef counter with knowledgeable staff
- Some dishes reported as overly salty
- Pacing delays on busy nights, especially with specials
- Creative Spanish menu with bold flavors may not suit picky eaters
What Sets It Apart
- chef_counter_experience
- signature_segovia_suckling_pig
- octopus_gold_standard
What People Love
- The octopus described as a new benchmark dish
- Crisp, juicy suckling pig with addictive crackling
- Friendly, confident service that guides ordering
- Lively atmosphere that feels like an event
Points of Concern
- Some guests found dishes too salty; order with balance in mind
- Pacing can lag during peak hours, especially for specials
- Premium pricing with moderate portions may surprise first-timers
- Review patterns show signs of destination-driven positivity; rely on detailed reviews for nuance
Service & Dining Experience
Service StyleTable Service
Average Cost£52-72 per person
ReservationsNot required
What to Order
- Pair a rich main like Arroz Negro (£32.50) with Gem Salad (£9.50) to balance intensity
- If choosing beef, the 40-day rib-eye (£45.50) is a premium splurge; otherwise, Presa Ibérica (£18.80) offers value
- Finish with Bombas de Chocolate (£14.80) for a crowd-pleasing dessert; goat cheese ice cream (£8.50) is more adventurous
Perfect For
- A celebratory date night with tapas and a show at the counter
- Food-focused travelers seeking a Michelin Spanish experience
- Small groups sharing multiple plates upstairs at El Asador
- Solo diners who enjoy counter seating and chef interaction
Location Insights
Area: Upmarket pedestrian lane off Regent Street with fashionable, food-focused crowd and after-work energy.
Safety: Safe, well-lit, heavy foot traffic; typical West End evening bustle.
Nearby: Near Oxford Circus and Regent Street shopping; cluster of restaurants and bars on Heddon Street.
MayfairAn exclusive, upscale neighborhood characterized by elegant restaurants, private members' clubs, and sophisticated culinary establishments catering to a discerning clientele.
Regent Street AreaA prestigious sub-zone within Mayfair featuring premium dining venues, designer boutiques, and a cosmopolitan dining atmosphere.
Practical Information
Opening Hours
Monday17:30–22:30
Tuesday12:00–14:30, 17:30–22:30
Wednesday12:00–14:30, 17:30–22:30
Thursday12:00–14:30, 17:30–22:30
Friday12:00–14:30, 17:30–22:30
Saturday12:00–14:30, 17:30–22:30
Sunday
Available: Outdoor seating
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