Seemor
Sohishi sushi & bentoBWorth Trying
2 Charlotte Pl, London W1T 1SB
· Sushi takeaway, Restaurant
· 4.8/5 Google (161 reviews)
Delivery · Takeout
Affordable, fresh sushi and hot Japanese comfort dishes from a friendly counter-service spot; great for quick lunches and value seekers, with minor consistency gripes.
Why it gets a B for overall quality
Sohishi delivers solid neighborhood sushi through fresh fish and well-executed rolls paired with genuinely warm, personalized service from an engaged owner. Occasional consistency variation—thinner slices and rice-heavy bentos—and a functional but modest setting prevent grade A territory, though exceptional value and loyal repeat customers confirm this is a worthwhile neighborhood find for budget-conscious sushi lovers.
Restaurant Summary
Tucked on a cozy Fitzrovia lane, this counter-serve spot feels warm and welcoming thanks to a hands-on owner who remembers faces and sometimes tosses in a little extra. Reviewers rave that the fish tastes fresher than the chains and the prices are hard to beat, with one guest saying the lunch here became their weekly ritual. Expect a compact room with a few tables and quick, friendly service. The cooking focuses on classic sushi and bento comforts rather than culinary fireworks: tidy rolls, generously cut salmon for the price, crisp prawn tempura, and simple hot dishes like chicken noodle soup. Most praise the clean flavors and value, though a few note occasional rice-heavy bentos or thinner slices on nigiri; if you want a fuller fish-to-rice ratio, rolls or sashimi tend to land best. Families on a budget will find kid-approachable choices like chicken fried rice, noodle soup, and mild rolls. There is no explicit kids menu, but portions and prices make sharing easy. Vegetarians can lean on seaweed salad and made-to-order veggie rolls; strictly vegan choices appear limited on the snapshot menu, so plan accordingly.
At a Glance
- Excellent value vs nearby chains with consistently fresh fish
- Friendly owner who personalizes the experience
- Occasional rice-heavy or thin-slice nigiri reports
- Offer/discount confusion reported once at till
- Evening discounts mean popular items may sell out
What Sets It Apart
- evening_half_price_sushi
- owner_hospitality_extras
- value_vs_chain_competitors
What People Love
- Kind, engaging owner
- Fresh salmon and tuna at low prices
- Crisp prawn tempura
- Half-price deals near closing
- Faster and tastier than chains
Points of Concern
- Nigiri can be thinly sliced relative to rice according to a few diners
- Some bentos and soups reported as carb-heavy or light on protein by isolated reviewers
- One complaint about discount terms being rejected at till
- Review patterns show very high praise; strong but unusually positive distribution should be interpreted with normal caution
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£12-18 per person
ReservationsNot required
What to Order
- Vegetarians: ask for fresh veggie rolls; seaweed salad is affordable
- Value hunters: aim for set boxes around £9 or half-price near closing
Perfect For
- Quick office lunch in Fitzrovia
- Affordable sushi fix before a show
- Solo dine-in with a fast turnaround
- Takeaway picnic in central London
Location Insights
Area: Central Fitzrovia side street with offices and creative studios; casual daytime footfall and some evening traffic.
Safety: Generally safe, well-lit central zone with steady foot traffic.
Nearby: Near Goodge Street/Oxford Street; offices, cafes, and casual eateries nearby.
FitzroviaFitzrovia is known for its eclectic dining scene ranging from casual cafes to upscale restaurants, often frequented by a mix of local residents, office workers, and visitors. The area has a lively yet somewhat relaxed atmosphere with a blend of historic charm and modern amenities.
Charlotte StreetCharlotte Street is renowned as a culinary hotspot within Fitzrovia, lined with a variety of restaurants offering international cuisines. It is popular for both casual dining and more refined meals, attracting a trendy and diverse crowd.
Practical Information
Opening Hours
Monday11:00–20:00
Tuesday11:00–20:00
Wednesday11:00–20:00
Thursday11:00–20:00
Friday11:00–20:00
Saturday
Sunday
Available: Delivery, Takeout
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